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10 Hot Consumer Trends 2017 | Ericsson

Online video consumption is rising year over year, especially that the video views are increasing with the growth of video calls, online games and live broadcasts, besides the VR (virtual reality) which is currently the fastest growing form of video traffic. Take a sneak peek of the top line findings of the market & consumers and …

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India & China Grab the Highest Number of New Mobile Subscriptions in Q1 2017 | Ericsson

The total new mobile subscriptions globally raised by 4% year-on-year which estimated 107 million in Q1 2017. The most of the net additions mobile subscriptions during the quarter were in India (+43 million), followed by China (+24 million), Indonesia (+10 million), Pakistan (+5 million) and Nigeria (+3 million). For more information, kindly check “Ericsson Mobility …

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Social Media Posts Are Influential to Chinese & American Shoppers’ Decisions, 2016 | iab

Social media posts affect positively on both Chinese and Americans shoppers when making any online purchase but Chinese are more influenced by these posts. Seeing an image or post of a product or service on social media also affects on online purchasing this product or service (50% for China vs. 25%for US). For more information, …

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89% of Chinese Are More Likely to Buy a Product/Service via Mobile in the Future, 2016 | iab

86% of online shoppers in China are planning to use computer devices to make an online purchase in the future compared to 81% in the US. 89% of Chinese also are more likely to purchase a product or service with their mobile device in the future than US shoppers (78%). For more information, kindly check …

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Chinese Shoppers Are More Likely to Leave Comments or Reviews After a Purchase, 2016 | iab

Chinese shoppers exceed Americans in interacting online as 90% of online shoppers in China have left a comment or review online after making a purchase, compared to 69% in the US.  Most of these reviews for both of shoppers are written on an online shopping site/app that carries many products and brands. For more information, …

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1 in 3 In-Store Purchases in Us & China Are Made After Browsing Online First, 2016 | iab

16% of Americans and 13% of Chinese “browse first in-store” before making any in-store purchases, while 42% of Americans and 46% of Chinese “browse first online” before making any online purchases. On the other hand, 1 in 3 in-store purchases are made after browsing online first. For more information, kindly check “ Understanding Digital Commerce in …

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UX and User Research Industry Survey Report, 2017 | UserTesting

UX (user experience design) is simply defined as the process of improving customer satisfaction & loyalty by enhancing the usability, ease of use & pleasure in the interaction between the customer and the product. But there is a confusion between the 2 missions of UX and market research job. Discover the key insights into how …

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59% of The China Monthly Purchases Are Made Online, Q4 2016 | iab

The majority share of monthly purchases in China is now made online which estimated with 59% of total monthly purchases comparing to a rate of 42% in the US. In terms of the most preferred devices used in purchasing, laptops & desktops top the other devices in both US and China. For more information, kindly …

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The Future of Mobile Communications | GSMA

Communication is a key part of an operator’s broader relationship with customers for enabling them to interact easily with end-users. Nowadays people are increasingly relying almost entirely on their mobile phones to communicate with others. Check the below insights to study more about the use of traditional mobile operator voice and SMS services across four markets: …

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China Exceeds the US in Frequency of Digital Purchases Made Daily and Weekly, 2016 | iab

70% of Chinese online shoppers have made a digital purchase process at least weekly; 24% of them have made so daily. When these proportions compared with the US digital shopping frequency, the US lagged behind China as the rate of online purchase totaled 43% (28% weekly & 15% daily). For more information, kindly check “Understanding …

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