RESOURCES

Variety of Available Selections Online is The Main Factor That Motivates Canadian Internet Users to Shop Online With a Rate of 51%, 2018 | Ayima Insights

Understanding consumer behavior in online environments is the basic factor to build an effective consumer-retailer relationship structure. The internet now allows consumers to shop with convenience anywhere anytime via any available computer, tablet or mobile device on hand. Online shopping has become a common way for shoppers to purchase a variety of goods, products and …

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2018 Canadian E-Commerce Monitor | Ayima & Insights West

Homegrown Canadian Retailers are struggling to compete with international rivals who have successfully moved into the Canadian market, with 77% of Canadians online shoppers have made a purchase from Amazon. eBay also grabbed its market share among Canadian younger generation up to par with elder generation. In the same context, The State of Canadian E-commerce …

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Can’t Tell The Quality When Buying Online is a Barrier to Shop Online in Canada With a Rate of 71%, 2018 | Ayima Insights

Competition is no longer limited to local shops during business hours. Consumers today are shopping all the time and everywhere and in a truly global online marketplace, products can easily be purchased from retailers and manufacturers located anywhere in the world. Have you ever wondered about which are the biggest consumer concerns that are a …

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71% of Companies Will Increase Their Spending Budget On Optimizing Marketing & Sales Activities in The Next 12 Months, 2018 | Forrester

Leaders must continue to invest in external partners and data. With partners’ help, they’ll be better positioned to activate their data to advance priority marketing and sales activities, including improving digital selling, account-based marketing, lead quality, data consistency, and creating personalized experiences in their customers’ and prospects’ journeys. Laggards associate important benefits with improving their …

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Laptop/Desktop is The Most Used Device by Canadian Online Shoppers in Purchasing a Product or a Service Online With a Rate of 82%, 2018 | Ayima Insights

E-commerce is alive and well and reaches a large majority of consumers across several behaviors while buying online is getting close to universal yearly. Mobile devices are increasingly becoming part of the daily life routine. This widespread use of mobile devices technology has attracted the attention of researchers and academicians to explore the ways and …

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UPS Pulse of the Online Shopper: Canada Study, March 2018 | UPS

Online shoppers in Canada are purchasing from international retailers and are using marketplaces. They’re more likely to be store friendly as they continue to find value in shopping at physical stores. Be in the know of the latest insights into the online shoppers’ behaviors and preferences in Canada: An Overview of Online Shopping in Canada …

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Omnichannel Experience is Ranked as the First Priority for B2B Businesses at a Rate of 50% in the Next Two Years | Accenture

Prioritizing the lead generation challenges and setting B2B marketing objectives is just the start. The next steps include evaluating the existing program performance against priorities, identifying gaps and new buyer-centric programs to test and roll-out, looking at program diagnostics, and reporting performance. Take a glance a the top priorities for B2B businesses in the next two years: Providing an …

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2018 Trends in Personalization in the US, UK, India, Canada and Germany | Evergage

What customers want and what businesses think they want are often two different things. In the digital era, personalization has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon. Evergage and Researchscape International surveyed 300 marketing professionals from the US, the UK, India, Canada and Germany in 19 different industries …

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Call To Action Conference 2018 | Vancouver, Canada

Call To Action Conference 2018 in Canada is one of the Unbounce’s series of digital marketing & social media event, that focuses on Marketing Evolution. It’s considered to be conference experience designed for a rapidly changing landscape. Get real advice from true experts in every facet of digital marketing to leave you feeling inspired, energized and primed …

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Conex: The Content Experience Conference 2018 | Toronto, Canada

Conex: The Content Experience Conference 2018 is one of the UberFlip series of Content & Digital Marketing events, held worldwide. It brings together like-minded people in digital marketing, demand generation, and content marketing in order to connect them with interesting and impactful players that understand and champion the importance of experience to the buyer journey. Conex: …

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