RESOURCES

Email Marketing Benchmarks – US and Canada, 2018 | GetResponse

Email marketing is one of the most effective marketing channels available today. It helps marketers of all levels to create a campaign, upload a list and send it out. As email marketing is a highly tracked place full of analytics, statistics, behaviors and trends, GetResponse launched its 2018 Email Marketing Benchmarks which focuses on the …

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2017 Canadian Consumer – Payment Study | TSYS

Using the financial services and electronic payment methods have risen steadily year over year and there are some new ways to pay, but credit, debit and cash are still leading the way in Canada. There is also an increase in the use of mobile payment and person-to-person (P2P) services. Read the below points and gain …

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Organic Search is Ranked as The Most Source of Traffic For Canadian E-Retailers With a Rate of 34.3% in The First Quarter of 2018 | Absolunet

E-commerce and online retail is a booming sector, but because the latest marketing techniques change so rapidly it can be tricky to keep up with the latest trends whilst also keeping your feet on the ground. Relying too much on one source of traffic leaves you exposed to risks, just because a channel is fantastic …

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The Difficulty of Typing Information in Checkout Fields is The Main Barrier of Using Smartphones in Shopping Online at a Rate of 53%, 2018 | Aiyma Insights

When it comes to mobile, many retailers focus primarily on sales transactions conducted through mobile devices, or mobile commerce. But recent a research shows that there may be a more effective approach for determining the impact of mobile and how it influences and drives sales in other channels, adoption of mobile devices by consumers is …

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Variety of Available Selections Online is The Main Factor That Motivates Canadian Internet Users to Shop Online With a Rate of 51%, 2018 | Ayima Insights

Understanding consumer behavior in online environments is the basic factor to build an effective consumer-retailer relationship structure. The internet now allows consumers to shop with convenience anywhere anytime via any available computer, tablet or mobile device on hand. Online shopping has become a common way for shoppers to purchase a variety of goods, products and …

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2018 Canadian E-Commerce Monitor | Ayima & Insights West

Homegrown Canadian Retailers are struggling to compete with international rivals who have successfully moved into the Canadian market, with 77% of Canadians online shoppers have made a purchase from Amazon. eBay also grabbed its market share among Canadian younger generation up to par with elder generation. In the same context, The State of Canadian E-commerce …

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Can’t Tell The Quality When Buying Online is a Barrier to Shop Online in Canada With a Rate of 71%, 2018 | Ayima Insights

Competition is no longer limited to local shops during business hours. Consumers today are shopping all the time and everywhere and in a truly global online marketplace, products can easily be purchased from retailers and manufacturers located anywhere in the world. Have you ever wondered about which are the biggest consumer concerns that are a …

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71% of Companies Will Increase Their Spending Budget On Optimizing Marketing & Sales Activities in The Next 12 Months, 2018 | Forrester

Leaders must continue to invest in external partners and data. With partners’ help, they’ll be better positioned to activate their data to advance priority marketing and sales activities, including improving digital selling, account-based marketing, lead quality, data consistency, and creating personalized experiences in their customers’ and prospects’ journeys. Laggards associate important benefits with improving their …

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Laptop/Desktop is The Most Used Device by Canadian Online Shoppers in Purchasing a Product or a Service Online With a Rate of 82%, 2018 | Ayima Insights

E-commerce is alive and well and reaches a large majority of consumers across several behaviors while buying online is getting close to universal yearly. Mobile devices are increasingly becoming part of the daily life routine. This widespread use of mobile devices technology has attracted the attention of researchers and academicians to explore the ways and …

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UPS Pulse of the Online Shopper: Canada Study, March 2018 | UPS

Online shoppers in Canada are purchasing from international retailers and are using marketplaces. They’re more likely to be store friendly as they continue to find value in shopping at physical stores. Be in the know of the latest insights into the online shoppers’ behaviors and preferences in Canada: An Overview of Online Shopping in Canada …

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