Bulgarians internet users are more likely to click on the OBA Icon “Online Behavioural Advertising” than other European internet users, as Bulgarian click rate on the OBA Icon totaled 45% in 2016, thus, it surpassed Poland. Romania comes at the second rank with a rate of 43%, followed by Poland and Spain, then Greece.

Bulgaria Achieved the Highest Rate of Clicking on the OBA Icon in 2016 EDAA & TRUSTe