RESOURCES

44% of Australian Online Shoppers Said That They’d Be More Likely to Purchase Online if They Could Virtually See What an Item Will Look Like on Them First, 2018 | Paypal

Augmented reality (AR) is an interactive experience of a real-world environment whereby the objects that reside in the real-world are “augmented” by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory. Augmented reality is experiencing tremendous growth, and many real-world applications are enhancing today’s products and services. Augmented reality is a high priority for Australian …

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PayPal mCommerce in Australia Index: Trends Report 2018 | PayPal

Mobile commerce (mCommerce) in Australia may have begun as a convenient way to shop on-the-go, but has developed quickly into an entertainment experience. Mobile retail has shifted from convenience to entertainment as reading and writing reviews, product research, and virtual try-ons are an enjoyable pastime for many Australians, particularly with younger shoppers. The PayPal mCommerce …

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44% of Australian Smartphone Users Are Shopping Online For Relaxation & leisure, 2018 | Paypal

While the main attraction of mobile shopping remains convenience, a significant number of Australians are shopping online to relax. Mobile shopping has become more engaging, Australian consumers are turning to mobile commerce not just for entertainment but also to unwind, making the phrase ‘retail therapy’ a reality. Take a glance at the Australian mobile shoppers attitudes: …

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Digital Strategy Innovation Summit Sydney 2018 | Australia

Digital Strategy Innovation Summit Sydney 2018 is one of the Innovation Enterprise series of Digital Marketing, Mobile Marketing, E-commerce, Retail, data visualization, and Social Media conferences that held annually worldwide, such as Digital Marketing & Strategy Innovation Summit 2018 in Singapore, Big Data Innovation Summit Boston 2018, Data Visualization Summit Boston 2018 during this year, and Big Data & Analytics Innovation Summit Sydney …

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Big Data & Analytics Innovation Summit Sydney 2018 | Australia

Big Data & Analytics Innovation Summit Sydney 2018 is one of the Innovation Enterprise series of Digital Marketing, Mobile Marketing, E-commerce, Retail, data visualization, and Social Media conferences that held annually around the world, such as Digital Marketing & Strategy Innovation Summit 2018 in Singapore, Big Data Innovation Summit Boston 2018, and Data Visualization Summit Boston 2018 during this year. Big Data …

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88% of Australian Shoppers Have Concerns About Mobile Shopping Due to The Differences Between Brand Sizes, 2018 | PayPal

Augmented reality takes the digital information and overlays or combines it with elements of the real world. The ability to virtually try before you buy answers a key consumer concern as mobile shoppers still struggle with being unable to see what products will look like in their homes or in use or whether fashion items …

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Intrigue Summit 2018 | Sydney, Australia

Intrigue Summit 2018 is one of the Sales Gasm series of digital marketing & social media conferences and events, that held annually around the world. This is the 14th summit in the series, which are organized in New York, San Francisco, Miami, Los Angeles, Melbourne, Sydney, Dubai, New Delhi, London, Singapore, Hong Kong and more… Intrigue Summit …

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DigiMarCon Australia 2018 | Sydney

DigiMarCon Australia 2018 is one of the DigiMarCon’s series of digital marketing & social media events held worldwide. During 2018, DigiMarCon also held DigiMarCon India, DigiMarCon West in Los Angeles, DigiMarCon South in Houston, and DigiMarCon Dubai. DigiMarCon Australia 2018 is a two-day event, that’s considered to be a great and valuable opportunity for all the marketers around the world to be a part of a …

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Adobe Symposium Conference 2018 | Sydney, Australia

Adobe Symposium Conference 2018 is one of Adobe‘s series of digital marketing, social media, and content creation events held around the worldwide. During 2018, Adobe also held Adobe Summit EMEA 2018, that is the Adobe’s annual digital marketing & social media conference for this year. Adobe Symposium Conference 2018 is a two-day event, where experience makers …

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Going Global: Payment Insights to Achieve Growth at Scale, 2018 | Mastercard

The new digital era has witnessed a revolution in payments, transforming both how consumers make purchases as well as the opportunities available to retailers. In the same context, E-Wallets and other smartphone methods of payment are gaining market share year-over-year, but in all markets, card and bank transfers are still hugely popular. Read the below …

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