RESOURCES

Social Media Report 2018: Part Two – Australian Businesses | Yellow

Boosting sales still the key catalyst behind using social media for both small, medium and large businesses. In Australia, social media presence in the business sector has reached the highest level recorded. 51% of the small and 58% of medium businesses have a social media presence, the proportion reached 85% for the large businesses. Among …

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61% of Australian Online Users Check/Use Social Media Platforms in The Evening, 2018 | Yellow

Social media has changed the way that all users use the web. Hyperlinks and search bars are being replaced by algorithms and apps that learn our tastes and preferences. Combined with the rise of mobile devices, people are more connected than ever before. Australians are checking social media more often, in more places. They are …

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Social Media Report 2018: Part One – Australian Consumers | Yellow

Social media use is booming and has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon. In Australia, 88% of Australian intern users have a social media profile.62% of them use social media sites daily with 34% checking in more than five times a day. Be in the know of …

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44% of Australian Online Shoppers Said That They’d Be More Likely to Purchase Online if They Could Virtually See What an Item Will Look Like on Them First, 2018 | Paypal

Augmented reality (AR) is an interactive experience of a real-world environment whereby the objects that reside in the real-world are “augmented” by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory. Augmented reality is experiencing tremendous growth, and many real-world applications are enhancing today’s products and services. Augmented reality is a high priority for Australian …

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PayPal mCommerce in Australia Index: Trends Report 2018 | PayPal

Mobile commerce (mCommerce) in Australia may have begun as a convenient way to shop on-the-go, but has developed quickly into an entertainment experience. Mobile retail has shifted from convenience to entertainment as reading and writing reviews, product research, and virtual try-ons are an enjoyable pastime for many Australians, particularly with younger shoppers. The PayPal mCommerce …

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44% of Australian Smartphone Users Are Shopping Online For Relaxation & leisure, 2018 | Paypal

While the main attraction of mobile shopping remains convenience, a significant number of Australians are shopping online to relax. Mobile shopping has become more engaging, Australian consumers are turning to mobile commerce not just for entertainment but also to unwind, making the phrase ‘retail therapy’ a reality. Take a glance at the Australian mobile shoppers attitudes: …

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Digital Strategy Innovation Summit Sydney 2018 | Australia

Digital Strategy Innovation Summit Sydney 2018 is one of the Innovation Enterprise series of Digital Marketing, Mobile Marketing, E-commerce, Retail, data visualization, and Social Media conferences that held annually worldwide, such as Digital Marketing & Strategy Innovation Summit 2018 in Singapore, Big Data Innovation Summit Boston 2018, Data Visualization Summit Boston 2018 during this year, and Big Data & Analytics Innovation Summit Sydney …

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Big Data & Analytics Innovation Summit Sydney 2018 | Australia

Big Data & Analytics Innovation Summit Sydney 2018 is one of the Innovation Enterprise series of Digital Marketing, Mobile Marketing, E-commerce, Retail, data visualization, and Social Media conferences that held annually around the world, such as Digital Marketing & Strategy Innovation Summit 2018 in Singapore, Big Data Innovation Summit Boston 2018, and Data Visualization Summit Boston 2018 during this year. Big Data …

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88% of Australian Shoppers Have Concerns About Mobile Shopping Due to The Differences Between Brand Sizes, 2018 | PayPal

Augmented reality takes the digital information and overlays or combines it with elements of the real world. The ability to virtually try before you buy answers a key consumer concern as mobile shoppers still struggle with being unable to see what products will look like in their homes or in use or whether fashion items …

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Intrigue Summit 2018 | Sydney, Australia

Intrigue Summit 2018 is one of the Sales Gasm series of digital marketing & social media conferences and events, that held annually around the world. This is the 14th summit in the series, which are organized in New York, San Francisco, Miami, Los Angeles, Melbourne, Sydney, Dubai, New Delhi, London, Singapore, Hong Kong and more… Intrigue Summit …

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