RESOURCES

Convenience is Ranked as The Most Important Mobile Shopping Driver by Australian Digital Buyers at a Rate of 41%, 2017 | PayPal

Mobile commerce has been growing almost exponentially in the last few years, triggered by the ubiquity of mobile devices, such as smartphones and tablets, coupled with high-speed internet. The consumer’s engagement in online transactions with sellers using mobile devices differs from traditional or electronic commerce due to the potential for location-specific real-time transactions and the …

READ MORE

Visits to Websites Are Ranked as The Most Used Method For Measuring The Success of Digital Marketing by Australian Organizations at a Rate of 86%, 2018 | BangDigital

Digital marketing certainly has changed from the early days of link building for organic SEO rankings and PPC strategies that ultimately depended on spending to climb to the 1st position. Every action taken online has the potential to be tracked and measured, and the sophistication of search- engine ranking algorithms has risen to the task of using that information to …

READ MORE

Digital Report 2018: The Online Experience of Consumers & Small to Medium Businesses (SMBs) | Yellow

Australian consumers are shopping online more than ever before and are doing and spending more online each year. They’ve become increasingly technology savvy. Hence, the Australian Small to Medium Businesses (SMBs) are responding to online growth and expanding their knowledge accordingly. In this context, the Yellow Digital Report sought the Australian consumers’ experiences and adoption …

READ MORE

The State of E-Commerce Report: The Changing Face of Retail in Australia, 2017 | Neto

Both retailers and consumer behaviour have affected by new technology innovations such as artificial intelligence, voice recognition, virtual reality and the Internet of Things (IoT). This made e-commerce and online shopping in Australia a highly tracked place full of analytics, statistics, behaviors and trends. In this context, a new survey conducted on both Australian online …

READ MORE

Facebook is The Most Used Platform For Social Media Marketing Purposes by Australian Marketers With a Rate of 90%, 2018 | BangDigital

Social media has become a primary tool for higher levels of fan engagement, directly driving lead generation through interaction and content sharing that is especially relevant to media companies. Social media marketing becomes one of the effective Internet marketing methods that utilize social networking websites as a marketing tool. The goal is to produce content that users …

READ MORE

Social Media Report 2018: Part Two – Australian Businesses | Yellow

Boosting sales still the key catalyst behind using social media for both small, medium and large businesses. In Australia, social media presence in the business sector has reached the highest level recorded. 51% of the small and 58% of medium businesses have a social media presence, the proportion reached 85% for the large businesses. Among …

READ MORE

61% of Australian Online Users Check/Use Social Media Platforms in The Evening, 2018 | Yellow

Social media has changed the way that all users use the web. Hyperlinks and search bars are being replaced by algorithms and apps that learn our tastes and preferences. Combined with the rise of mobile devices, people are more connected than ever before. Australians are checking social media more often, in more places. They are …

READ MORE

Social Media Report 2018: Part One – Australian Consumers | Yellow

Social media use is booming and has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon. In Australia, 88% of Australian intern users have a social media profile. 62% of them use social media sites daily with 34% checking in more than five times a day. Be in the know …

READ MORE

44% of Australian Online Shoppers Said That They’d Be More Likely to Purchase Online if They Could Virtually See What an Item Will Look Like on Them First, 2018 | Paypal

Augmented reality (AR) is an interactive experience of a real-world environment whereby the objects that reside in the real-world are “augmented” by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory. Augmented reality is experiencing tremendous growth, and many real-world applications are enhancing today’s products and services. Augmented reality is a high priority for Australian …

READ MORE

PayPal mCommerce in Australia Index: Trends Report 2018 | PayPal

Mobile commerce (mCommerce) in Australia may have begun as a convenient way to shop on-the-go, but has developed quickly into an entertainment experience. Mobile retail has shifted from convenience to entertainment as reading and writing reviews, product research, and virtual try-ons are an enjoyable pastime for many Australians, particularly with younger shoppers. The PayPal mCommerce …

READ MORE