RESOURCES

Going Global: Payment Insights to Achieve Growth at Scale, 2018 | Mastercard

The new digital era has witnessed a revolution in payments, transforming both how consumers make purchases as well as the opportunities available to retailers. In the same context, E-Wallets and other smartphone methods of payment are gaining market share year-over-year, but in all markets, card and bank transfers are still hugely popular. Read the below …

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All Australians Aged 18-29 Years Access the Internet Via Mobile Phones, 2017 | Sensis

In terms of device ownership among Australian households, almost all of them own a computer device, while just 46% own a tablet and 82% own a smartphone. And in term of internet accessibility, 42% use tablets versus 79% who use mobile devices to access the internet. Using mobile devices in Australia reached its peak with all Australians …

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66% of Australian Marketers Spend at Least 20% of Their Marketing Budget on Content Development | Green Hat & ADMA

The marketing budget is a crucial part of any marketing plan. It gives a clear overview of all the costs associated with carrying out the marketing activities, including advertising, online content, branding, public relations and staffing costs. 66% of surveyed B2B Australian marketers mentioned that they are expecting to spend at least 20% of their marketing budget on the content …

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56% of Australian Marketers Are Using Social Media Posts to Achieve Organizational Goals | CMI

There are various content types that help organizations to achieve specific objectives, Social media posts are ranked as the top type of content that Australian marketers use with a rate of 56%, while 46% mentioned that they are using case studies as an effective type in helping their organizations to achieve their goals. The pre-produced videos are ranked with …

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58% of B2B Marketers Have a Documented Strategy For Their Social Media, 2018 | Green Hat & ADMA

Marketers with a documented content marketing strategy are more likely to succeed, a documented content marketing strategy will help marketers to work smarter, more efficiently and more effectively. 58% of surveyed B2B marketers reported that they have a documented strategy for content marketing and social media, while 55% of marketers indicated that they have a documented …

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47% of Small & Medium Businesses in Australia Have a Social Media Presence, 2017 | Sensis

Just under half of the online small and medium businesses (SMBs) in Australia (47%) use social media for their businesses. Only 36% of them update their social media accounts daily versus 22% do so weekly. SMBs use Facebook (90%) far more than the other platforms such as LinkedIn (35%), Twitter (25%) or Instagram (20%). It …

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The Digital Shopper: Insights Into Today’s Most Connected Customers, 2018 | Field Agent

“Digital Shoppers” are the most connected type of shoppers who purchase “everyday” items like groceries and household consumables online. Such kind of shoppers relies on e-commerce to satisfy many of their daily needs. Take a sneak peek at the top line findings of the digital shoppers in the US and some other countries: An Overview of …

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88% of Australian B2B Marketers Use LinkedIn, 2018 | Green Hat & ADMA

Social media is a great focus for Australian B2B marketers, with half of them depend on social media targeting method to improve customer experience and overall effectiveness. 60% of B2B marketers have a documented strategy for content marketing and social media. In other words, LinkedIn continues to dominate the B2B social landscape, with 88% of marketers …

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Australian B2B Marketing Research, 2018 | Green Hat & ADMA

In 2018, Australian B2B marketers are focusing on customer experience, personalization and increasingly segmented audiences with 95% of them see “Customer Experience” as a significant challenge. They’re also planning to invest more in content development. Get a deep look at the state of B2B marketing in Australia to effectively cut through the noise in such a …

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88% of Australian Marketers Use Analytics Tools To Manage Their Content Marketing Efforts, 2018 | CMI & ADMA

There are many digital technologies that Australian marketers use for managing their content marketing efforts. This indicator shows the top 4 technologies used by Australian marketers to manage their marketing content. 88% of Australian marketers use analytics tools to measure and evaluate their content marketing success, while e-mail marketing ranked as the second used technology with 78%. 68% …

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