32% of internet users globally indicated that they’ve used an ad-blocker on their desktop each month with 31% who did so on their mobile device. North America is the top region in blocking ads on the desktop with a rate of 38%, while the Asia Pacific tops all regions in blocking ads on mobile devices with a rate of 39%.

More than half of all ad-blocker users (55%) are falling into the frustrating segment – who block ads because they’re intrusive, take too much screen space, annoying or irrelevant – while 43% are selective ad-blockers.

Internet Users and Using Ad-Blocking Tools by Region | GlobalWebIndex

A Graph Shows the Use of Ad-Blocking Tools By Region in 2017

For more information, kindly check the “Brand Discovery: The Tactics That Work, Q3 2017” full report.