RESOURCES

Digital Advertising 2020: Insights into a New Era of Advertising and Media Buying | Salesforce

Marketing and advertising are becoming increasingly integrated, with the steady increase in depending on a myriad of data sources to personalize advertising and measure performance. Dominant channels – and thus budgets – are shifting, too. Increasingly, advertisers will rely on major platforms under the Google and Facebook umbrellas to deliver their messages. There has been …

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2018 B2B Marketing Survey | Contentive

The modern B2B marketer is changing the way they work with to generate new business and deliver ROI.  They’re constantly testing and learning which channels work for them using a data-driven multi-touch approach when planning their marketing strategies. They’re also leveraging emerging technologies such as artificial intelligence and personalization. Find out the main insights sheds …

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45% of Asian Shoppers Prefer to Return Their Products Online Than Physical Store, 2018 | UPS

Ease of use and free returns shipping are the top reasons why consumers in Asia ship returns back to the retailer. Both in-store and online returns drive incremental purchases for consumers in Asia, with 69% have made a new purchase when returning an item in-store and 67% have made a new purchase when shipping a …

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67% of Europe & North America Organizations Are Planning to Increase Their Digital Marketing Spending in 2018 | Econsultancy & Adobe

One of the difficulties in providing a general budget recommendation is that not all companies are consistent with what they include in their marketing budget. While some companies include any marketing and even sales-related expenses, others would categorize some of those expenses separately as a part of their total budget. Take a glance at the …

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Digital Intelligence Briefing: 2018 Digital Trends in Retail | Econsultancy & Adobe

The focus on the customer experience (CX), as well as the content, has risen steadily in recent years and has been largely a ‘south to north’ phenomenon. 2018 is the year of CX again as companies get a quantifiable uplift from a customer-centric approach and organizations committed to CX are shown to outperform their peers. …

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29% of North American Marketers Are Making Their Experience Valuable as Possible to Improve The Customer Experience | Adobe & Enconsultancy

Customer experience is an integral part of customer relationship management (CRM), it is important because a customer who has a positive experience with a business is more likely to become a repeat and loyal customer. 29% of surveyed marketers in North America indicated that making their experience as valuable as possible is the first important factor in …

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34% of Organizations in Europe Admit That Targeting & Personalization Is One of Their Priorities, 2018 | Adobe & Enconsultancy

Organizations in the Asia Pacific are much more focussed on social media engagement as their first priority with a rate of 36%, compared to North America and Europe organizations which reported that targeting and personalization is their top priority with a rate of 34%. On another side, Asia Pacific organizations mentioned that brand building/viral marketing …

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More Than 3 in 10 of Internet Users Globally Have Used an Ad-Blocking Tool in 2017 | GlobalWebIndex

32% of internet users globally indicated that they’ve used an ad-blocker on their desktop each month with 31% who did so on their mobile device. North America is the top region in blocking ads on the desktop with a rate of 38%, while the Asia Pacific tops all regions in blocking ads on mobile devices …

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Almost All Gen Z Globally Own a Smartphone, Q2 2017 | GlobalWebIndex

Almost all new generations are “netizen”; depending mainly on the internet in all their lives aspects. Smartphones are the key device for accessing the internet. Roughly 9 in 10 of internet users around the whole world – who aged 16-20 years old and called as “Gen Z” – own a smartphone. Most of them are …

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GWI Device: Latest Trends, Q1 2017 | GlobalWebIndex

The great technological development that has recently occurred has affected the preferences of the devices used by internet users. Find out the latest trends for smartphones, tablets, smart TVs, and wearables: 91% of all internet users globally are using smartphones, but North Americans and Europeans are still more likely to have a PC/laptop. PCs & …

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