RESOURCES

Facebook & Other Multi-Purpose Platforms Are the Most That the Arab Online Users Provide Them With False Personal Information With a Rate of 40.4%, 2017 | MBRSG

The false personal information is usually fed into the demographic analysis of social media data within electronic participation initiatives or big data-driven policymaking cycles. Accounting for and correcting for such misrepresentative demographic data is critical when social media data informs policy formulation cycles. Take a glance at the most platforms that the Arab online users provide …

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WhatsApp Messenger is The Most Used Application For Video & Voice Calls in The Arab World With a Rate of 72.3%, 2017 | Mbrsg & Bayt

Voice and video calling are popular and great free online methods of communication for work or personal reasons. This is greatly related to the increase in internet bandwidth availability and its low costs. Both voice and video calls are seen as important tools of communication for small businesses and youth. Around 84% of internet users …

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Socializing & Fun is The Top Reason For Using Messaging Apps in the Arab World With a Rate of 46%, 2017 | Mbrsg & Bayt

Instant messaging is a set of communication technologies used for text-based communication between two or more participants over the internet. It allows effective and efficient communication, allowing immediate receipt of acknowledgment or reply. In the company, colleagues can send and reply instant message in real time without face to face, meanwhile, the work report can …

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WhatsApp is The Most Used Messaging Application in The Arab World With a Rate of 89.3%, 2017 | Mbrsg & Bayt

Social networks and messaging apps both provide platforms for people to connect and share content. A messaging app acts primarily as a one-to-one (or -few) communication mechanisms it can be temporary or long-lasting. The leading messaging apps are engaged in an all-out arms race for user acquisition with WhatsApp claiming the most truly global presence, but …

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Social Media Applications Are the Most Used Type of Apps in The Arab Region With a Rate of 98.4%, 2017 | Mbrsg & Bayt

The latest generation of smartphones comes with a bunch of apps to get users to start, from email and photography to navigation, weather and video-calling services. Take a glance at the most used type of apps by the Arab region smartphone users: Social media applications are the most used type of apps used by Arab smartphone …

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Egypt Holds The Highest Number of Mobile Subscriptions in The Arab World in 2017 | MBRSG & Bayt

The smartphone today is the most popular point of access to the Internet for the majority of Arab users. Phones have surpassed desktop or laptop computers in terms of time spent accessing the internet in the Arab World daily. The year-on-year usage growth of mobile subscriptions in the Arab world is projected to slow down …

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The Outreach: Digital Marketing Summit 2018 | Dubai, UAE

  Check this list of the Top Digital Marketing and Technology Events in UAE during 2018 For the 3rd year, the Digital Marketing Summit 2018 will be held from 5 to 6 of September 2018 in Dubai, UAE. The summit is organized by fleming, and the 3rd edition theme is ‘Insights on Consumer, Branding, and ROI …

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Your Guide to Ramadan 2018 | Think With Google

The countdown to Ramadan 2018 has begun. Ramadan is less than one month away! Ramadan is the largest advertising moment in MENA For most advertisers, it is the busiest ad season of the year. Actually, the brand’s activities during Ramadan is reflecting on the rest of the year. During Ramadan, consumer spend increases by 53% This …

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5th Annual Smart Data Summit 2018 | Dubai, UAE

As one of ExpoTrade’s events series around the world, the 5th Annual Smart Data Summit is coming this year in Dubai. The 5th Annual Smart Data Summit 2018 in Dubai is the only dedicated big data analytics event in the UAE. It will announce about huge data & analytics for this year. The conference raises …

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Dubai PPC Meet-Up 2018 |UAE

Dubai PPC Meet-Up 2018 is returning again for the 4th year after the great success in Dubai PPC Meet-Up in the last September. It targets various careers in the digital marketing & technology industry and invites all the marketers around the world to attend its event. Dubai PPC Meet-Up 2018 will take place on 4 April 2018 …

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