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2018 B2B Marketing Survey | Contentive

The modern B2B marketer is changing the way they work with to generate new business and deliver ROI.  They’re constantly testing and learning which channels work for them using a data-driven multi-touch approach when planning their marketing strategies. They’re also leveraging emerging technologies such as artificial intelligence and personalization. Find out the main insights sheds …

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34% Of The Total Population in Africa Are Using The Internet, 2018 | Hootsuite & We Are Social

The total internet users in Africa reached 435 million with a total penetration 34% of the total population on the other side, the total number of social media users in Africa reached 191 million users, active social media users are 15% of the total population. Mobile connections are getting faster all over the world, 82% of the total population in Africa …

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Facebook Comes to Life at Ramadan – 2017 | Facebook IQ

Facebook is the place where millions of people come to share their Ramadan experiences and find inspiration. And Ramadan time is also a unique opportunity for brands to engage a large audience, drive actions, by acting on the insights and data about the users and their usage of the largest social network, i.e. Facebook. Ground …

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Google Play Offers the Cheapest Cost Per Install (CPI) for Mobile Game Apps in the Middle East & Africa, Sep. 2017 | eMarketer

The cost per install (CPI) for mobile game apps varies from country to country and from platform to platform. Google Play offers the cheapest CPI ever, that does not exceed $0.50. CPI on iOS reaches its peak especially in Qatar ($1.24), UAE ($1.18) and Kuwait ($1.17). Amazon comes in the middle level with costs range …

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More Than 3 in 10 of Internet Users Globally Have Used an Ad-Blocking Tool in 2017 | GlobalWebIndex

32% of internet users globally indicated that they’ve used an ad-blocker on their desktop each month with 31% who did so on their mobile device. North America is the top region in blocking ads on the desktop with a rate of 38%, while the Asia Pacific tops all regions in blocking ads on mobile devices …

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Top Marketing, Media and Digital Marketing Events in Egypt 2018

Last Updated on September 2018 Being up to date with the latest updates in the digital marketing industry is not an easy mission. Many events are organized every year in Egypt in Digital Marketing and in related industries such as; Media, Marketing and Technology events indeed. Every marketer should attend these events as it effects on the …

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Egypt Dominates All African Countries in Daily Time Spent on Social Media, 2017 | GlobalWebIndex

Year after year, millions of Africans are coming online for the first time and the region continues to rise in importance within the digital world. And in terms of their attitude towards social media, African users use fewer platforms for longer and in a more active/engaged way compared to other users around the whole world. …

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Egypt Obtained More Than 14M New Facebook Users During the Last 30 Months, 2017 | Mohammed Bin Rashid School of Government

Facebook is the most popular social media platform in the Arab states with around 156 million users by early 2017, up from 115 million a year earlier and it keeps growing quite differently than other networks. In terms of distribution, around half of all Facebook users in the Arab region are based in three countries: …

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Once Again, Qatar Led the MEA Region in Average Connection Speed in Q1 2017 | Akamai

In the first quarter of 2017, Qatar grabbed again the first level in average connection speeds with an average of 13.7 Mbps, followed by Israel (13.7 Mbps), Kenya (12.2 Mbps), and then the United Arab Emirates (8.6 Mbps). Egypt lags behind all MEA countries in this metric with an average connection speed of (2 Mbps). …

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Almost All Gen Z Globally Own a Smartphone, Q2 2017 | GlobalWebIndex

Almost all new generations are “netizen”; depending mainly on the internet in all their lives aspects. Smartphones are the key device for accessing the internet. Roughly 9 in 10 of internet users around the whole world – who aged 16-20 years old and called as “Gen Z” – own a smartphone. Most of them are …

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