UWG is an integrated, award-winning, full-service marketing agency that fuses above the line services with multichannel platforms. At UWG, it thinks about culture daily. There are times when marketing is specific to your literal DNA based on your race or ethnicity and there are times where your race or ethnicity is a part of your Cultural DNA™. This is its proprietary tool which allows us to analyze heritage and culture in identifying the appropriate cultural insights that form the strategic foundation upon which our campaigns are built.