Millward Brown Digital
With over 15 years of experience, Kantar Millward Brown is the world’s leading media and digital expert in helping clients grow great brands, specializing in media measurement and advertising effectiveness research. Kantar Millward Brown’s qualitative and quantitative solutions help advertisers, agencies, and publishers identify, understand and engage consumers, plan and optimize media, and increase total brand performance.
Latest Posts
Researches | Consumer Behavior
The Digital Life of US Dads, 2016 | Millward Brown Digital & TNS Connected Life
Dads of both younger and older children in the US represent an audience that marketers can tap across a blend of digital touch points, given their broad media consumption. They are also an excellent target across emerging technologies as they tend to adopt more quickly than the general population. They are active media consumers, leveraging …
Researches | Consumer Behavior
The Digital Life of US Moms, 2016 | Millward Brown Digital
Moms control about $2 trillion in purchasing power in the US, so reaching this segment of the population is important to many marketers. The following points provide a glance at the digital life of moms in the US: More than 70% of women with children spending time on digital devices in their daily lives. Moms …
