Cost Per Conversion is one of the most relevant metrics in marketing. Also known as Cost Per Action (CPA), Cost Per Conversion shows how much money obtaining a real customer who will make a successful conversion actually costs. A conversion could be signing up for something, making a purchase, or watching a video. Consequently, the …
ROAS is an abbreviation for return on ad spend, an indicator in marketing that measures how much revenue a business makes for each dollar spent on advertising. ROAS is what our case study today will be about. All in all, ROAS is pretty much the same as another indicator that’s more common to know: return …
Evidently, the success of any business relies on sales, especially in a season like back to school. More sales equals more profits. Thus, businesses attempt to boost their sales any way they can. However, most of them go about it all wrong. Running an e-commerce business doesn’t mean it is mandatory to spend thousands of …
Today’s case study will explore Facebook collection ads format, a mobile-only format, designed to maximize the mobile user experience. These ads are on both Facebook and Instagram. People who tap on collection ad are seamlessly taken to a fast-loading, full-screen experience to browse or learn more about what the ad offers. Rather than attempting to …
There are a lot of terms you need to be familiar with in online advertising. But, one of the most critical measurements you must know and understand is cost per acquisition (CPA). Without a working understanding of CPA, you risk overpaying for your customers or paying more to acquire a customer than what they’re actually …
Facebook Attribution helps you measure the impact of your ads across the Facebook family of apps and services and across publishers. Using the new data-driven attribution model, you can see how your ads on Facebook, Instagram, Audience Network and Messenger are contributing to incremental business results compared to no running ads. And to gain a …
As with most aspects of Facebook advertising, the most effective way to identify what’s working best for your business is through testing. The same is true for identifying your ideal audiences. By setting up multiple ad sets, each targeting a different audience. You can gather data that will help you determine which audience is performing …
As media platforms multiply and diversify at an accelerated rate, it becomes increasingly important for brands to maximize each opportunity. This requires knowing where your customer is and aligning marketing investment to reach that person with content and experiences that provide relevant value. Example, Mobile Advertising. Staples Inc. is a retail company primarily involved in …
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