Nuvi Helps Blendtec Achieving Its Goals and Understanding Its Audience
Blendtec is an American company specialized in selling the most powerful high-speed residential and commercial blenders. It was founded back in 1975 by Tom Dickson, and as of 2016 still operates primarily from Orem, Utah, United States.
At Blendtec, quality is the number one priority. That’s the reason why they manufacture besides assembling all of their products in-house.
PROBLEM
"Will it Blend" is a campaign by Blendtec that included a series f viral videos. It has successfully increased brand awareness as well as product knowledge.
However, following the campaign, Blendtec's messages were getting lost amongst the competition.
SOLUTION
What Did Nuvi Do To Help Blendtec?
Nuvi was able to help Blendtec reach its goals by actively listening with Nuvi.
Blendtec was able to:
- Identify key influencers.
- Conduct market research.
- Discover meaningful feedback in real-time.
- Shape campaigns through authentic consumer sentiment.
RESULT
Through Nuvi, Blendtec's problem was solved, and here are the results:
- Blendtec was able to understand its audience.
- Increases brand awareness and engagement.
- Create effective campaigns.
Moreover, as an integral aspect of their crisis communication plan, Nuvi helps Blendtec address and resolve issues that could potentially turn into an actual crisis.