Marketing has become a lot more digitalized and requires the use of IT to back it up. Every single company has shifted to digital marketing since conventional forms of marketing are either obsolete or just not noticeable which results in sunk costs. This is why they are solely dependent on IT assets for revenue generation …
In an era where digital transformation drives every aspect of our lives, cybersecurity has become a critical focus for both individuals and organizations. As cyber threats continue to evolve, understanding the fundamentals of cybersecurity, the various types of threats and the best tips to safeguard digital assets is essential. This article aims to provide a …
In the rapidly evolving digital landscape, Software as a Service (SaaS) has emerged as a cornerstone for modern businesses. SaaS is revolutionizing the way companies operate, offering flexibility, scalability, and cost-efficiency that traditional software models cannot match. To fully understand its impact, let’s delve into the definition of SaaS, explore real-world examples, and examine its …
As technology continues to evolve, artificial intelligence (AI) has emerged as a transformative force across various industries, including marketing. For marketers, understanding AI is no longer optional; it’s essential for staying competitive in the digital landscape. This article explores the fundamentals of AI, its applications in marketing, and the key insights that marketers need to …
In today’s fast-paced digital landscape, businesses must leverage every tool to stay competitive. Digital marketing is not merely having an online presence; it’s about utilizing advanced technologies to effectively reach, engage, and convert potential customers. Amazon Web Services (AWS), with its robust suite of cloud-based solutions, offers digital marketers a powerful arsenal to enhance their …
Connecting with customers online is so beneficial for your business. Connecting with customers online can increase the loyal customer base. It is proven that the companies that engage with online customers through social media see greater financial gains. To find potential customers online adds to the confusion and leaves you with more questions than answers; …
Have you ever looked for sunglasses online and then found related advertisements on social media and other websites continuously, or got programmatically attacked with undesired advertising emails about the same products? Do you know how does YouTube show all your favorite videos on your home screen? Or do you ever think about how when you’re …
Imagine a bustling marketplace where sellers constantly adjust their prices to outmaneuver competitors and attract buyers. In this dynamic environment, the right pricing strategy can differentiate between success and obscurity. For Amazon sellers, mastering the art of repricing is crucial to staying ahead. Enter repricing tools—sophisticated software designed to automate and optimize pricing strategies, ensuring …
A common misconception about SEO is that the goal is to make your home page rank for a bunch of different keywords related to your product or service. While it’s possible for a single page to rank in the top 10 for multiple keywords, and certainly in the top 100 for dozens of keywords, as …
Creating an effective B2B SEO strategy may seem like solving a complex puzzle at first. However, it’s a journey that, while challenging, is also incredibly rewarding for marketers who are ready to take on the task. The thrill of seeing your website climb the search engine rankings, attracting more organic traffic, and generating high-quality leads …
COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019
