A well-structured eCommerce website is key to influencing new and existing customers to purchase from your store. Nevertheless, some businesses fail to build an eCommerce website that can transform their visitors into customers.

A case study by Deloitte states that, out of 2,000 online customers, roughly 54% relinquish their shopping carts. But why so?

Let’s understand. Approximately 96% of online shoppers are not ready to make any purchase.

Here are some common reasons why they abandoned their shopping carts:

• Presented with unexpected costs – 56%
• I was just browsing – 37%
• Found a better price elsewhere – 36%
• Overall price too expensive – 32%
• Decided against buying – 26%
• Website navigation too complicated – 25%
• Website crashed – 24%
• The process was taking too long – 21%
• Excessive payment security checks – 18%
• Concerns about payment security – 17%
• Delivery options were unsuitable – 16%
• Website time out – 15%
• Price presented in a foreign currency – 13%
• My payment was declined – 11%

In this blog post, we’ll see how we can overcome the above challenges with the top eight insights for building an effective and high-converting eCommerce website.

8 Easy Tips To Build A High-Converting eCommerce Website

Let’s explore the best practices you must follow to develop a high-converting eCommerce website. 

1-Know Your Audience & Serve Accordingly

Knowing your target audience is the key to a high-converting eCommerce store. Conduct thorough market research to collect insights and understand your potential customers. 

You can consider various demographics such as gender, age, location, etc. This data will allow you to personalize your landing page content and design to resonate with your target audience.

Moreover, thoroughly understand the psychographic research to learn their interests, values, and behaviors. Keep a tab on current eCommerce trends, emerging customer needs, and preferences within your niche. Staying updated with the market trends will position your online store to align with the changing demands of your audience.

2-Include Visible & Clear CTAs

Adding catchy copies of CTAs on the website makes the page goal more apparent to customers. Hence, you must ensure your CTA button stands out and is easily visible. It is advisable to position them correctly on the page and use contrasting colors that grab the customers’ attention. 

Ensure that the button is clickable enough on mobile and desktop. Keeping the CTA visually distinct can elevate the chances of customers noticing and converting.

To influence visitors to click on the CTA button:

1. State what you want them to do straightforwardly.
2. Use short and action-driven language in your CTA text to tell the desired action.
3. For instance, rather than using generic content such as Submit, Click Here, use Add To Cart, Claim your discount, etc.

When communicated directly and clearly, the desired action minimizes ambiguity and motivates the customers to follow through.

3-Incorporate Customer Reviews & Attract New Customers

A study from Spiegel Research Center suggests that roughly 95% of buyers read online reviews before placing an order. Of these, 91% rely on online reviews just like personal recommendations. Therefore, you must have customer reviews on your website to increase conversion.

In addition, customer reviews are also a perfect place to find complaints that may restrict potential customers from making a purchase. Therefore, you should focus on them carefully. This will provide valuable insights and guide you to develop a strong customer experience.

4-Add Product Images And Videos For Authenticity

There is no doubt in the fact that you require high-quality and unique content on your site, but you don’t have to stop there. High-quality images and clear video must accompany all the products’ descriptions. 

Apart from stock images, you can take photos or make a descriptive product video if you have time, money, and resources. This is a perfect hack to make your eCommerce website stand out.

Videos play a massive role in engaging and educating potential customers about your product. You can develop product demonstration videos or explanatory videos that show the usage and benefits of your product. 

Videos can offer a dynamic and interactive experience for visitors, guiding them in learning your products deeply, visualizing using them, and ultimately encouraging them to convert into loyal customers.

However building product pages with high-quality images and videos takes time, resources, and expertise. This is where an experienced eCommerce development company can be your secret weapon.

They can help you integrate images and videos seamlessly and create product pages that are not only informative but also visually stunning, leading to increased engagement, conversions, and ultimately, loyal customers.

5-Add Product Urgency And Scarcity

Another practice that will help you increase the conversions of your eCommerce website is to develop a sense of urgency in your offers. Several studies have concluded that people believe that if there is less of something, it will be in higher demand. And hence be of higher value.

Conveying scarcity is highly used in marketing tactics that you can also use to increase your eCommerce sales. It influences customers to take action.

Below are some examples that will work best:

• Limit the time of your offer – Hurry! Offer available for Today only!
  
• Limit the sum of the products – Only 50 units are available at this price
  
• Tell the number of products available in stock – Only 60 left in stock

All these methods mentioned above develop a sense of urgency to purchase. The fear of missing out on the best deals works perfectly well. If applied smartly, it will be a powerful tool to elevate your eCommerce conversion quickly. 

6-Include Social Proof

When developing a high-converting eCommerce website, including social proof is a crucial practice that every enterprise should follow. 

Social proof, like customer reviews, ratings, and testimonials, helps build trust and credibility with potential buyers. 

When shoppers see positive feedback from others who have purchased and enjoyed your products or services, it reassures them that they are making a wise choice. 

This sense of trust can significantly boost conversion rates and drive sales on your website. So, remember to showcase your customers’ positive experiences to create a more persuasive and successful eCommerce platform.

7-Offer Free Shipping! Customers Love It

Amazon has established high expectations with its shipping and return policies. Due to this reason, most online shoppers expect some extent of free and fast shipping from online stores. 

While most popular eCommerce websites offer free shipping, some set a minimum order threshold to unlock the free shipping benefit.

Not all eCommerce websites can afford free shipping on all orders. This threshold approach is a perfect way to fulfill your customers’ expectations and improve rates.

8-Minimize The Checkout Process As Much As Possible

The checkout phase is one you should never compromise on. It is here that decides whether you make or break the deal. If the buyer gets stuck or lost with anything at the checkout page, they will likely abandon the whole process.

You must ensure that all form fields are accurately formatted and easily understood. The customer should not struggle to find out how and what to input.

In addition, you should be specific and need only the information you require. For example, most online buyers dislike sharing credit card information. Hence, avoid forcing them. Instead, you can give customers options from a list of payment methods. Moreover, you can provide a guest checkout option for shoppers who are in a hurry and don’t want to create an account.

Conclusion

Developing an eCommerce website isn’t a one-size-fits-all task. It’s about knowing your audience, trying new things, and always improving things. You must understand who you’re selling to and what they want.

It would be best to keep trying different things to see what works best. And remember, it’s not a one-time thing; you should keep improving your eCommerce store over time to keep those sales coming in.