If you’re in the process of creating a website for your business, you’re undoubtedly investing time, effort, and money to bring your business to light, paving the path for profitability and growth. 

In a competitive landscape where there’s no room for error, taking risks with your resources becomes a precarious proposition. The business arena is unforgiving, and you can’t afford to leave yourself exposed to experimentation and potential failure with technical solutions that don’t align with your business needs.

For this reason, we’ll discuss why you shouldn’t risk your resources with Wix if you want to create an online store or build a website that will be the face of your current or future business.

10 Reasons Why Not to Use Wix and How It’ll Affect Your Business

While Wix can be a suitable platform for some users, there are reasons why it might not be the best choice for everyone. 

Here are 10 reasons why you might want to consider alternatives to Wix:

1. Limited Customization: 

Wix uses a drag-and-drop interface, which can be limiting for users who want more advanced customization options. If you have specific design requirements or want more control over your website’s layout, you might find Wix restrictive.

• The Effect:

Limited customization options and reliance on templates can affect your brand’s uniqueness. A generic-looking website might not effectively communicate your brand identity, potentially impacting brand perception and recognition.

2. SEO Limitations: 

While Wix has improved its SEO capabilities over the years, some users argue that it still doesn’t match the SEO performance of other platforms. Customizing certain SEO elements may be more challenging compared to using other content management systems.

• The Effect:

SEO is crucial for online visibility. If your website struggles with SEO optimization due to limitations on Wix, it could result in lower search engine rankings. This may reduce organic traffic to your site, impacting your ability to reach a wider audience.

👆 A Review by one of Wix’s clients on Trustpilot

3. Limited E-commerce Features: 

While Wix does offer e-commerce capabilities, it may not be as robust as dedicated e-commerce platforms like Shopify. 

• The Effect:

The limitations of Wix’s e-commerce features might hinder your ability to scale and offer a seamless shopping experience. This could impact your revenue if customers encounter obstacles during the purchasing process. 

So, If you plan to build a large online store, you might find other platforms better suited to your needs.

4. Subscription Costs: 

While Wix offers low-cost plans, to access more advanced features and remove Wix branding, you’ll need to subscribe to a premium or VIP plan. Depending on your needs, these costs can add up, and you may find other platforms with more competitive pricing.

• The Effect:

If your business grows and requires additional features, you may find that the costs associated with Wix become less competitive compared to other platforms.

👆 A Review by one of Wix’s clients on Trustpilot

5. Mobile Optimization Challenges: 

While Wix does provide mobile optimization features, some users have reported difficulties in achieving the same level of design consistency across different devices. This can impact the user experience for visitors on mobile devices.

• The Effect:

A website that doesn’t load quickly or is not well-optimized for mobile devices can lead to a poor user experience. Visitors may leave your site if it’s not easy to navigate or if it doesn’t perform well on their chosen device. This can contribute to a higher bounce rate and lower conversion rates.

6. Loading Speed: 

Wix websites may not load as quickly as those built on other platforms. Website speed is crucial for user experience and search engine rankings, so if performance is a priority for your site, you may want to explore other options.

• The Effect:

Slow-loading websites can result in higher bounce rates, meaning potential customers leave your site before engaging with your content or making a purchase. Faster websites generally provide a better user experience and can positively impact conversion rates.

7. Integration Challenges: 

Wix has its own app market for additional features, but it may not have the extensive third-party integrations available on other platforms. If you rely on specific third-party tools, check if Wix supports them before committing.

• The Effect:

If your business relies on specific third-party tools or software for operations, limitations in Wix’s integrations may hinder your workflow. Seamless integration with essential business tools can improve efficiency and overall productivity.

👆 A Review by one of Wix’s clients on Trustpilot

8. Ownership and Portability: 

If you decide to move your website away from Wix in the future, you may face challenges in exporting your content. The proprietary nature of Wix’s platform can make it harder to transfer your website to another hosting provider.

• The Effect:

If you face challenges in exporting your content from Wix, it could be problematic if you ever decide to migrate your website to another platform. This lack of portability may create obstacles if you need to make changes to your hosting or content management system.

9. Brand Perception: 

Some businesses and professionals perceive Wix websites as less professional compared to those built on other platforms. If your website is a critical part of your brand identity, this perception may be a factor to consider.

• The Effect:

 The perception of your website can influence how customers perceive your overall brand. A professional, well-designed website can instill trust and confidence in your products or services, potentially contributing to higher conversion rates and customer loyalty.

10. Bugs & Customer Support: 

Clients utilizing Wix may encounter challenges related to bugs and customer support. Bugs, which can manifest as functionality errors, display inconsistencies, or performance issues, have the potential to disrupt the user experience and negatively impact a business’s online presence. 

In addition, relying on Wix’s customer support may pose challenges in obtaining timely and effective assistance.

• The Effect:

Persistent bugs on a website can significantly impact the overall user experience, potentially leading to increased bounce rates and diminished user engagement. Delays in resolving these issues can exacerbate the negative effects, potentially resulting in business downtime, missed opportunities, and revenue loss. 

Moreover, if customer support challenges persist, businesses may face difficulties in quickly addressing and rectifying technical issues, impacting their online reliability and reputation. 

As a result, businesses using Wix should remain vigilant in addressing bugs promptly and consider alternative platforms if technical challenges persist.

👆 A Review by one of Wix’s clients on Trustpilot

In Conclusion,

The choice of a website builder can have a direct impact on various aspects of your online presence, user experience, and overall business performance. 

It’s essential to carefully assess your business needs, long-term goals, and the specific features offered by different website builders to make an informed decision that aligns with your business strategy.