Lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. Leads drive revenue. At this very moment, every successful B2B brand is executing strategies to produce leads three or four quarters …

One of the most common ways to convert leads is by “gating content” which means that the prospect will need to fill in their data to get access to the content, it is defined as content that cannot be accessed, either by a human or a web index crawler, unless the user provides some information …

Effective B2B content marketing isn’t a matter of writing a 200-word blog post a few times a week or posting the intermittent public relations piece of content. If that’s all content marketing is for a B2B organization, they’d be better off investing that time into some other marketing channel. Effective B2B content marketing operates off …

As retail collides with adjacent consumer-focused sectors, the industry continues to undergo constant disruption, However, one thing remains consistent: consumers are becoming more powerful, with expectations of having it all, all purchase decisions come down to two factors; convenience and connection. Consumers shopping online expect convenience that goes beyond the in-store experience, and one of …

Video is key for B2B marketers, as it’s a dynamic way to engage buyers because it showcases your company’s big ideas. It also makes complex ideas simpler for buyers to understand and helps establish emotional connections and empathy better than any other medium. Video packs a lot of information into a small but eye-catching package. …

The retail industry has undergone a significant transformation over the past decade, largely due to the disruptive force commonly referred to as the “Amazon Effect”. When it comes to Amazon’s recent acquisitions, consumers are even more optimistic about convenience in the future. When asking the USA consumers about their perception of Amazon’s growth in the …