It has been a terrific journey – from the burning summer month of June 2000 when Magnon was started out of a terrace-top tin-shed, to becoming one of India’s largest digital agencies under the flag of a global force – TBWA, the disruption company. And yet they hit office every Monday thinking like entrepreneurs, burning with the hunger of a start-up. One and a half decades have passed since the agency’s inception. For digital that is perhaps a century! They started work when clients did not really understand the purpose of a website. It has been a fascinating transformation, and they have stood witness.
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