RESEARCH

The Gender Gap: How Men & Women Use Technology While Shopping, June 2017 | Euclid Analytics

Both women and men are buying and hope to get the better deals depending on their – online – previous knowledge. Retailers also are effectively using the smartphone to provide in-store-only promotions to drive sales; as 90% of retail shoppers report using smartphones in stores.

Read the below to recognize the shopping behavioral differences between women and men :

  • Women are more likely than men to call, email or text someone while shopping (57% of the women vs. 47% of the men).
  • Women are more likely than men to check email promotions (41% vs. 29%), take pictures of products (42% vs. 30%) and ask their friends & family about potential purchases (37% vs. 24%).
  • Men are more likely than women to use Google search while shopping in a store (41% vs. 37%).
  • 65% of the women & 55% of the men reported that they shopped in stores because they could try on clothes and get personalized recommendations.
  • Men are more likely than women to interact with sales associates for advice (73% vs. 65%).
  • 60% of women & 59% of men said that providing a convenient location could make shop from retail stores more frequently.

The Gender Gap: How Men & Women Use Technology While Shopping, June 2017 | Euclid Analytics

Methodology:

Data were driven from 2 research studies. The first survey, conducted in Sept 2016, included responses from approximately 1,500 US consumers, of which about 49% were men & 51% were women.

The second survey, conducted in Feb 2017, also included responses from approximately 1,500 US consumers, of which about 43% were men & 57% were women.

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