Both women and men are buying and hope to get the better deals depending on their – online – previous knowledge. Retailers also are effectively using the smartphone to provide in-store-only promotions to drive sales; as 90% of retail shoppers report using smartphones in stores.
Read the below to recognize the shopping behavioral differences between women and men :
- Women are more likely than men to call, email or text someone while shopping (57% of the women vs. 47% of the men).
- Women are more likely than men to check email promotions (41% vs. 29%), take pictures of products (42% vs. 30%) and ask their friends & family about potential purchases (37% vs. 24%).
- Men are more likely than women to use Google search while shopping in a store (41% vs. 37%).
- 65% of the women & 55% of the men reported that they shopped in stores because they could try on clothes and get personalized recommendations.
- Men are more likely than women to interact with sales associates for advice (73% vs. 65%).
- 60% of women & 59% of men said that providing a convenient location could make shop from retail stores more frequently.
Data were driven from 2 research studies. The first survey, conducted in Sept 2016, included responses from approximately 1,500 US consumers, of which about 49% were men & 51% were women.
The second survey, conducted in Feb 2017, also included responses from approximately 1,500 US consumers, of which about 43% were men & 57% were women.
For more information, please download “How Men & Women Use Technology While Shopping, June 2017” full report.
The Truth About Online Consumers 2017 | KPMG
Total Retail Survey 2017 | PWC
10 Things You Need To Know About Women In MENA, 2016 | Ipsos
Online Clothing Impulsive Buying Behaviour between UK & China, 2016 | University of Cumbria, Lancaster, Lancashire, UK
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