Real Estate in a Digital Age, 2017 | NAR

The world changes in the blink of an eye. In the past, newspaper ads were the main source for home buyers to find a home but now buyers have online listings and apps that let them search by location and neighborhoods.

Read the top line findings to gain knowledge about real estate in a digital age:

Section 1: How Buyers Use Technology in the Home Search Process?

  • Among all buyers, 44% said that they looked online for properties for sale, while 17% contacted a real estate agent and 13% looked online for information about home buying process.
  • Only 18% of Millennials said they looked online for information, while 53% of Younger Boomers looked online for properties for sale.
  • Almost all of Millennials search on online websites, compared to 89% of older Boomers.
  • 58% of Millennials and 46% Gen X mainly depend on mobile devices to find their home compared to 33% of Younger Boomers.
  • Millennials reported that photos (89%) and online information about properties (85%) are more important than any other pieces of information.
  • All buyers spend an average of 10 weeks searching for a home and see an average of 10 homes.

Section 2: The Utilization of Technology by Real Estate Firms

  • Over 90% of realtors are also using e-mail.
  • 93% of real estate firms have a website, compared to only 5% who don’t have one.
  • Property listings are the most common feature on firms’ websites, with a rate of 95%.
  • 48% of all firms surveyed indicated that keeping up with technology is their biggest challenges facing their firm in the next 2 years.

Section 3: Trends and Demographics in Realtors Technology Use

  • 94% of respondents said they preferred to communicate with their clients through e-mail with an average of 3 times a day.
  • 94% preferred to use smartphones with wireless email and internet capabilities.
  • Realtors who were 29 years and younger were most likely to have a real estate blog with a rate of 17%.
  • Female realtors are more active on social media than males (74% vs. 66%).

Section 4: Keeping Up with Changing Trends

  • Most of realtors (62%) cited that smart locks were the most important smart home device to clients, followed by lights (61%), thermostats (60%), and Cameras (51%).
  • 80% of realtors use Facebook, 71% use LinkedIn, and 32% use Google+.

Real Estate in a Digital Age, 2017 NAR


For more information, please download the “Real Estate in a Digital Age, 2017” full report.

Read Also:

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Digital Marketing Report, Q2 2017 | Merkle
American Digital Media Consumers, February 2017 | PayPal
Digital Marketing Analytics Performance Report, 2017 | TrackMaven
2017 Digital Trends in Retail | Adobe

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