The world changes in the blink of an eye. In the past, newspaper ads were the main source for home buyers to find a home but now buyers have online listings and apps that let them search by location and neighborhoods.
Read the top line findings to gain knowledge about real estate in a digital age:
Section 1: How Buyers Use Technology in the Home Search Process?
- Among all buyers, 44% said that they looked online for properties for sale, while 17% contacted a real estate agent and 13% looked online for information about home buying process.
- Only 18% of Millennials said they looked online for information, while 53% of Younger Boomers looked online for properties for sale.
- Almost all of Millennials search on online websites, compared to 89% of older Boomers.
- 58% of Millennials and 46% Gen X mainly depend on mobile devices to find their home compared to 33% of Younger Boomers.
- Millennials reported that photos (89%) and online information about properties (85%) are more important than any other pieces of information.
- All buyers spend an average of 10 weeks searching for a home and see an average of 10 homes.
Section 2: The Utilization of Technology by Real Estate Firms
- Over 90% of realtors are also using e-mail.
- 93% of real estate firms have a website, compared to only 5% who don’t have one.
- Property listings are the most common feature on firms’ websites, with a rate of 95%.
- 48% of all firms surveyed indicated that keeping up with technology is their biggest challenges facing their firm in the next 2 years.
Section 3: Trends and Demographics in Realtors Technology Use
- 94% of respondents said they preferred to communicate with their clients through e-mail with an average of 3 times a day.
- 94% preferred to use smartphones with wireless email and internet capabilities.
- Realtors who were 29 years and younger were most likely to have a real estate blog with a rate of 17%.
- Female realtors are more active on social media than males (74% vs. 66%).
Section 4: Keeping Up with Changing Trends
- Most of realtors (62%) cited that smart locks were the most important smart home device to clients, followed by lights (61%), thermostats (60%), and Cameras (51%).
- 80% of realtors use Facebook, 71% use LinkedIn, and 32% use Google+.
For more information, please download the “Real Estate in a Digital Age, 2017” full report.
Digital News Report 2017 | Reuters Institute
Beyond Mobile: State of Digital Commerce 2017 | Episerver
Digital Marketing Report, Q2 2017 | Merkle
American Digital Media Consumers, February 2017 | PayPal
Digital Marketing Analytics Performance Report, 2017 | TrackMaven
2017 Digital Trends in Retail | Adobe