Researches

Quarterly Report on Telecom Sector Indicators in Oman, Q4 2016 | TRA Oman

The fourth quarter of 2016 came to present new indicators into the telecom sector in Oman. Fixed-line subscribers reached a total of 465,721 subscribers, while mobile subscribers increased by 1.18% to reach a total of 6,866,260 subscribers with a constant penetration rate (151%). Read the below and find out more: Fixed telephone Service There is a …

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Examining Gen Z Attitudes & Digital Behaviors, Q2 2017 | GlobalWebIndex

Generation Zers (born from 1995 to 2012), are the first generation to have never spent a single day without the internet, cell phone or computer. For marketers, Gen Z holds a great deal of potential. Check out everything you need to know about Gen Z in below and how brands can reach them. Recognize their online …

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Essential Facts About the Computer and Video Game Industry, April 2017 | ESA

Video gaming has become increasingly popular. 65% of US households are home to at least one person who plays 3 or more hours of video games a week. Read the below and keep up with computer and video game trends in 2017: 67% of US households own a device that is used to play video …

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Enterprise Mobility Applications: Addressing a Growing Gap, 2017 | Forbes Insights & BlackBerry

Enterprise mobile applications still at a very early stage of maturity, with less than a quarter of employees eligible to access such facilities. Many employees complain that the only advance over the last 10 years has been to “mobilize the laptop”. So, there is an alarming gap between Central IT and line-of-business IT environments. Figure …

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Australian Business Social Media Usage, June 2017 | Sensis

The main driver behind social media uptake from businesses is to aid marketing and sales, but over the last year, there was a reduction in the number of businesses with a social media presence. Among small and medium businesses (SMBs) only 47% have a social media presence while for large businesses numbers are higher at …

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Australians Social Media Users, June 2017 | Sensis

84% of Australians access the internet daily especially among those under the 30s, and almost 8 in 10 Australians (79%) are now on social media, which is up 10 points on last year. Read the below and find out more about how Australians are using social media in 2017: Device Ownership The average number of …

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Subject Line Benchmarks, Q2 2017 | Yes Lifecycle Marketing

Emails sent by marketer might be opened, ignored, moved to the junk folder or instantly deleted. So, the subject line becomes a major factor of how a campaign performs and how it contributes to a brand’s bottom line because a message isn’t opened can’t lead to any clicks, conversions or revenue. Find out more about …

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Infographic: The Fashion Impact of Instagram, 2017 | Dana Rebecca

Instagram is where fashion industry pros live, collaborate, and grow relationships. It’s a place to build brands from a visual standpoint. That led 72% of Instagram users to make a fashion/beauty related purchase after seeing the product on this platform. Below are the topline findings of how Instagram influences style and fashion decisions: 81% of …

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Digital Payments: Analyzing the Cyber Landscape in India, April 2017 | KPMG

The digital payment landscape in India is undergoing a massive transformation. This returns mainly to the ease of doing payments and that reflected on 88% of respondents who prefer cashless payment over cash.with 48% using digital payment for more than 75% of their transactions. Learn more about the state of digital payments in India in …

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Infographic: 12 Trends of Holiday Shopping, Dec 2016 | Market Track

Christmas Day, Mother Day, Valentine’s Day, Halloween, Black Friday, Cyber Monday etc, all of these are days provide marketers with golden opportunities to increase their sales, to cut through the noise during the hustle and bustle of the holiday season, marketers need to slow down and take some precautions before shopping online. Read the below …

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