RESEARCHES

2017 Marketing Leadership Survey: Strategy, Technology & Data-Driven Management | TrackMaven

Marketing leaders indicated that data-driven management is essential to mobilize, motivate and optimize their teams. They also said that when marketing is aligned with other functional units, businesses see faster revenue growth and higher profitability. Find out more about what marketers said about their views on challenges they face in demonstrating marketing ROI and how …

READ MORE

Online Education in India 2021, May 2017 | KPMG & Google

The online education market in India is estimated to witness an 8x growth over the next 5 years to reach the $1.96 billion and around 9.6 million users by 2021. Online searches for education also have been increased by a two-fold and a three-fold in searches from a mobile device over the last two years. …

READ MORE

Truecaller Insights: The Top 20 Countries Affected by Spam Calls, July 2017 | Truecaller

Scam calls – which seeks to steal the recipient’s money or personal information – and spam calls – which are unwanted communication with sales goal – are have been on the rise ever since the advent of mobile phones. But nowadays you can fight against the spams thanks to the Truecaller app which filters out the unwanted …

READ MORE

2017 Back to School Survey in US | Deloitte

In the US, back to school (B2S) season accounts for about half of the annual school-related spend, touches 29 million households and accounts for over $27 billion in sales, as it represents the second biggest shopping season of the year. 52% of US parents surveyed belong to Millennial age group. 98% plan to buy school …

READ MORE

Back-to-School Consumer Pulse, June 2016 | Rubicon Project

July is the time for marketers, parents and students to set their attention on back to school. But back-to-school (BTS/B2S) shoppers generally start thinking about what they need in June and stretch out the buying process until mid-August or later. Here are some key findings talks about consumer trends for 2016-17 BTS season: 37% of …

READ MORE

Facebook Trends in UK, July 2017 | Sotrender

Facebook is forever evolving. In Q2 2017, it grabbed 2.006 billion monthly users. Europe only owned 360 million monthly users, while daily active users there estimated 271 million users. There is also a question that social media marketers ask themselves all the time “What else are my fans and followers interested in?”. Keep an eye on …

READ MORE

Twitter Trends in UK, July 2017 | Sotrender

Twitter UK has 13 million active users, a number that’s still growing. This might demonstrate the power of Twitter, but the real and greatest power is held by Twitter’s influential profiles. Every month, Sotrender analyze 20+ industries to show who really rocks on Twitter in the UK. It’s time to see who took the lead …

READ MORE

Egyptian ICT Indicators Bulletin, Q1 2017 | MCIT

The number of internet users in Egypt reached 29.8 million users with 37.8% penetration rate, according to ICT access and use by households and individuals during 2015/2016. Keep an eye on some of the basic connectivity indicators as briefed below: Fixed Lines and Mobile Services in Egypt The total number of fixed line subscriptions has …

READ MORE

Point of Sales/Customer Engagement Survey in North American, 2017 | BRP

Engaging the customer to enhance the shopping experience through personalization and relevance is the key factor to winning and keeping customers. Of course, it’s not surprising that meeting the expectations of today’s customers has become extremely challenging. Besides that, the networks in the past were unreliable, slow and expensive, but today’s networks are robust, reliable and resilient network technology. …

READ MORE

Online Gaming in India: Reaching a New Pinnacle, May 2017 | KPMG & Google

Indian online gaming market value estimated at nearly $290 million in 2016. and it is expected to reach about $1010 million by 2021. The key driver of rising market volume was the proliferation of low-cost smartphones amongst the urban and rural population. Read the below brief and keep up with changing technology trends in the …

READ MORE