RESEARCHES

Qatar’s ICT Landscape 2016 | Business

Depending on Business reveals, Qatar’s ICT Landscape 2016 increased trend in the use of ICT among businesses over the last seven years, including measures such as computer & Internet penetration, web presence, and improved the use of e-services and e-commerce, among others. These findings are part of a broad-based research study which examines the current …

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Qatar Ranked 27th on Networked Readiness Index in GITR 2016 | GITR

The 2016 edition of the”Global Information Technology Report” GITR , published by the World Economic Forum, reveals Qatar ranking 27th among most networked nations in the world and the second among Arab countries,Bahrain and Saudi Arabia ranking  28th and 33rd and UAE ranking 26th,respectively. Qatar is paying high attention to its ICT sector, that greatly …

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Radio & T.V are Most Popular Media Among US Adults Q1 2016 | Nilsen

The first-quarter of 2016, based on Nilsen Report, focuses on tables and exhibits typically included in the back of the report, which provides spacious data on media behavior. The Nilsen report essays large trends in penetration, users and usage across all platforms; which shows how different demos and race/ethnicity groups spend their media time; and …

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The Effectiveness of The Internet of Things l GSMA

According to GSMA, The connected home is becoming a real speedily. As the Mobile Broadband networks spread, the cost of hardware falls, new business models emerge and smartphones become ordinary, consumers are using wireless connectivity to enhance security systems, household appliances, energy meters, wearable devices, healthcare monitors and the in-car experience. The Internet of Things …

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State Of The Marketing & Advertising 2016 | AdRoll

This year “2016”, Marketers are thinking in mobile first, despite persistent challenges According to “Ad Roll ”. In 2015, the report shows that percentage of Marketers Retargeting on mobile increases from 54% to 82%. This huge increase makes an important signal of reaching people where they’re spending on mobile devices more and more time. In many …

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The Digital Video Future | Trusted Media Brands

Trusted Media Brands Presented a Survey which estimates The Future of Digital Video. In This Survey Digital video advertising that the budgets will grow over the next 12 months, as 65% of agencies and 42% of marketers involved in digital and mobile ads said. Per a Trusted Media Brand who estimated allocating about one-quarter of …

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ICT Indicators in K.S.A by end of Q2 2016 | CITC

The Communication and Information Technology Commission released the annual Report for Telecom and Information Technology sector in the Kingdom by end of Q2 2016. The report shows that The number of Internet users in the Kingdom continues to rise speedily, reaching about 22.4 million at the end of Q2 2016, with a population penetration of …

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Measuring the Digital Society in Egypt: Internet at a Glance 2015 | MCIT

MICT report mentioned that Egypt is the second largest country in the world with 18 maritime cables crossing 160 thousand kilometers. Furthermore, ADSL Internet services provided by ISPs in Egypt vary in speeds reaching 24MB. The report shows that the number of internet users increased exponentially during a five-year period to reach 22 million users …

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Internet User’s Interaction to Online Ads: Online Channels Compared in Egypt in 2015 | eMarketing Egypt

This report is aimed at providing a detailed dive into the users’ interaction to online Ads in general, then a simple mapping for the totally trusted among online Ads will be drawn, and finally, a detailed comparison will be held among online advertising channels.

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Interaction to Online Ads Technology Sector in Focus in Egypt in 2015 | eMarketing Egypt

This report is aimed at providing a detailed dive into the users’ interaction to online Ads in general, and then a specific view is provided for the technology sector being one of the top trusted sectors as it is shown inside the report.

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