Researches

Online Gaming in India: Reaching a New Pinnacle, May 2017 | KPMG & Google

Indian online gaming market value estimated at nearly $290 million in 2016. and it is expected to reach about $1010 million by 2021. The key driver of rising market volume was the proliferation of low-cost smartphones amongst the urban and rural population. Read the below brief and keep up with changing technology trends in the …

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Telecommunication Market Indicators in Bahrain, Jan 2017 | TRA in Bahrain

By the end of Q3 2016, there were several changes in some aspects of the telecommunication sector in Bahrain. Fixed lines declined by -1% in Q3 2015 to reach 244,000 in Q3 2016, while mobile subscribers increased by 12% to hit 2.8 million subscribers in the same period. Find out more about the telecommunication market …

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Digital Communications Trends in the UK & Europe Public Sector, 2017 | Granicus

Government institutions have access to more digital tools than ever, and it’s important to monitor how they’re being used and their impact against government objectives. Capture the latest trends in using digital communications in the public sector in 2017: 41% of respondents reported that their primary goal for 2017 is to increase engagement with their …

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State of Digital Marketing in USA: 2017 Survey Report | TEKsystems Digital

Nearly 3 in 4 marketing leaders reported that their organizations have a digital marketing strategy and over one-third of their budgets go to digital efforts. Find out more about the digital marketing strategies and plans of the US marketing leaders: Budget & Priorities of Digital Marketing in USA The vast majority of respondents (80%) have …

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KSA ICT Indicators, Q1 2017 | CITC

ICT sector in the KSA witnessing a slight increase in the number of fixed telephone lines subscription during the first quarter of 2017. It increased only by 9% due to the hard competition with the mobile services in prices and variety of offerings. On the other hand, the internet penetration stays stable at the same rate without any …

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US Apparel Trends Report, Q2 2017 | Criteo

Apparel is a fast-growing e-commerce category with about 18% of all sales conducted online. Apparel shoppers move between online research and in-store purchase or trying on in-store and then stocking up online. Learn more about the latest US apparel trends: 55% of Gen Z indicated that they spend their own money on clothes and 60% …

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The 2017 US Mobile App Report | comScore

US internet users attitudes and usage habits towards the apps are changed year over year, especially for the ages between 18 & 44 years. Take a deep look at the US mobile apps insight: Smartphone apps acquired half of the spent time on digital media, followed by 34% spent on the desktop. Users aged from 18 …

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Generation Z VS Millennials: The Changing Landscape of Loyalty in North America, 2017 | CrowdTwist

Millennials are the nation’s largest living generation in North America nowadays, but the newcomer’s Gen Z expected to take over 40% of consumers by 2020. To gain deeper insights into the similarities and differences between Gen Z and Millennials, how they engage with brands, their shopping habits, their brand loyalty and their attitudes towards loyalty programs, …

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A Marketer’s Guide to Reaching Each Consumer Generation, 2017 | Yes Lifecycle Marketing

Over the last years, marketers have adapted to the boom of technology and the appearance of new various marketing channels, while considering how different generations of consumers are responding to these changes, from research to purchase and buying habits. Check out some of the factors that influence the purchasing decisions for Centennials: Gen Z, Millennials, …

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Facebook Consumer Survey 2017 | CPC Strategy

From cars to cappuccinos and with more than 4 million advertisers, Facebook is one of the few advertising platforms where a wide swath of company verticals can thrive. Read the below and learn more about how Facebook users engage with ads, brands, retailers, and products on Facebook: Users Who Click on Facebook Ads Users who …

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