RESEARCHES

Devices & Demographics in US, 2017 | Fluent

The global market has experienced a tremendous increase in the number of smartphone users which has become an integral part of the daily life; giving the freedom to communicate anywhere and at any time. Smartphones also had become an essential device for making purchases online. So, it’s important to be aware of the latest trends in …

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Cross-Market Comparison of Mobile Trends & Behaviours, Sep 2017 | comScore

Nowadays internet citizens are living their lives on multiple screens more than ever. They do everything on their devices especially their phones, including chatting, studying and even shopping. So, whatever your business is, you need to pay full attention to this new group of target customers who are transitioning to using mobiles rather than desktops for …

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Mobile’s Hierarchy of Needs Across 9 Global Regions, 2017 | comScore

“Mobile First” concept refers to the growing rapidly number of internet users who are now spending the majority of their digital time on smartphones and tablets. According to “Boston Consulting Group” survey, consumers would be increasingly unwilling to surrender their mobile devices even at the expense of some traditional needs. The great thing about “Mobile First” concept …

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Infographic: Global Mobile Experience, 2017 | iab

Mobile technology trends are certainly something to be aware of, 2017 stands to be a benchmark year for mobile and there are several reasons why. The most prominent reasons are that mobile devices are an integral part of consumers’ daily lives and the majority of smartphone users worldwide use their mobile device every half-hour or …

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Infographic: Back to Class in US 2017 | NRF

Nowadays if “you snooze, you lose”. This is the marketers season slogan because back-to-college spending is expected to hit an all-time high this year in the US, while back-to-school spending is expected to see its 2nd highest spending level on record, according to NRF. Take a glimpse to know where to invest your marketing dollars …

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Infographic: 2017 US Teacher Shopping Preferences & Statistics | SheerID & Agile Education Marketing

Teachers are one of the marketing segments that can’t be overlooked. In 2016-17, they spend almost 11% of their personal paychecks on classroom expenses such as classroom supplies and instructional materials with an average of $468. Find out more about how & when they shop, what they shop for and how much they spend: Some …

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Back to School Retail Opportunities in MENA, 2017 | Think With Google

More than 75 million students in MENA start their academic year in the first 10 days of September 2017. Back-to-School (BTS) season is the second largest moment for retail in the region. One-third of BTS shopping was driven by promotions. Parents’ purchases on BTS increased by 10% in 2017 compared to last year. School uniforms, …

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2017 Back-to-College Survey in US | Deloitte

Back-to-college (BTC/B2C) season is a vital opportunity for retailers to connect with a lot of shoppers, build relationships and introduce new products. Also, there are many challenges to the back-to-college market include limited growth in family household income. BTS shopping season increased to reach $46B and account for 60% of annual college-related purchases in 2017. Read …

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Back-to-School Shopping of US Moms in 2017 | Field Agent

With every July and August comes a frenzy of shopper spending. Back-to-School (BTS/B2S) is a make-or-break moment for many companies. That’s why retailers need to build their campaigns on a true information. Find out what 1.001 moms said about back-to-school shopping in the US in order to bone up for the BTS shopping season: Spending …

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The 2017 Retailer and Consumer Back-to-School Insights in US | RetailMeNot

It’s no secret that Back-to-School (BTS) is major revenue opportunities for retailers. And due to changes in the retail landscape, the BTS shopping season witnesses a huge competition. So, the way to make the most of next year’s BTS shopping season is to make online sales your top priority with an early strategy. The below research …

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