RESEARCHES

How Online Reviews Influence Sales Globally, Jun 2017 | Spiegel Research Center

Online reviews have transformed the way consumers make purchasing decisions. They are more than just a way to gather information for shoppers, but they have the power to dramatically influence the purchasing decisions. But the degree of these reviews influence depends on a number of factors, such as star ratings, the nature & number of …

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Omni-Channel Retail in 2017 | BigCommerce & Square

Consumers have several internet-connected devices within arm’s reach. They don’t shop only online or in-store. They shop in whichever channel is the most convenient. So, retail marketing must change to keep up with this enormous advance. Read the below brief and get a deep understanding of how Americans shop; broken down into 4 retail types …

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Email Use in 2017 – EMEA Report | Adobe

Email is extensively used as a form of business communication and overall it is a highly effective and powerful communication tool. This survey shows that most of the white-collar in EMEA region are checking their work and personal email at least every few hours. Males and younger respondents – aged 18-24 years – are more likely …

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Fall 2017: US Consumer View | NRF

The consumer attitudes and experiences – including shoppers’ experiences with technology – are shaping today’s retail environment. There is also no doubt that retailers are under pressure to understand which innovations will attract and retain customers today, besides what is the updated factors which will reshape the tomorrow commerce market and attract tomorrow customers. Check the below …

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Devices & Demographics in US, 2017 | Fluent

The global market has experienced a tremendous increase in the number of smartphone users which has become an integral part of the daily life; giving the freedom to communicate anywhere and at any time. Smartphones also had become an essential device for making purchases online. So, it’s important to be aware of the latest trends in …

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Cross-Market Comparison of Mobile Trends & Behaviours, Sep 2017 | comScore

Nowadays internet citizens are living their lives on multiple screens more than ever. They do everything on their devices especially their phones, including chatting, studying and even shopping. So, whatever your business is, you need to pay full attention to this new group of target customers who are transitioning to using mobiles rather than desktops for …

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Mobile’s Hierarchy of Needs Across 9 Global Regions, 2017 | comScore

“Mobile First” concept refers to the growing rapidly number of internet users who are now spending the majority of their digital time on smartphones and tablets. According to “Boston Consulting Group” survey, consumers would be increasingly unwilling to surrender their mobile devices even at the expense of some traditional needs. The great thing about “Mobile First” concept …

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Infographic: Global Mobile Experience, 2017 | iab

Mobile technology trends are certainly something to be aware of, 2017 stands to be a benchmark year for mobile and there are several reasons why. The most prominent reasons are that mobile devices are an integral part of consumers’ daily lives and the majority of smartphone users worldwide use their mobile device every half-hour or …

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Infographic: Back to Class in US 2017 | NRF

Nowadays if “you snooze, you lose”. This is the marketers season slogan because back-to-college spending is expected to hit an all-time high this year in the US, while back-to-school spending is expected to see its 2nd highest spending level on record, according to NRF. Take a glimpse to know where to invest your marketing dollars …

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Infographic: 2017 US Teacher Shopping Preferences & Statistics | SheerID & Agile Education Marketing

Teachers are one of the marketing segments that can’t be overlooked. In 2016-17, they spend almost 11% of their personal paychecks on classroom expenses such as classroom supplies and instructional materials with an average of $468. Find out more about how & when they shop, what they shop for and how much they spend: Some …

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