RESEARCHES

How Much Do Your Customers Really Trust You? Q2 2016 | Pure360

Pure360 new research report  answers the questions: How marketers collect and use customer data? How their subscribers and customers feel about the data they collect from them, and how they use it? Do customers trust marketers and their companies with the data they submit to them? Does more data mean a better relationship and more …

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The New Digital Economy Q2 2016 l PewResearch Center

The sharing economy and on-demand services are changing their way into the lives of (some) Americans, raising difficult issues around jobs, regulation and the potential emergence of a new digital divide. This report studied the impact of the shared, collaborative and on-demand economy and shows the types of sharing or on-demanding online service. For more …

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Taking Advantage of the Mobile Opportunity, Q2 2016 | Adobe

The third annual mobile research report, produced by Adobe, shows that marketers recognize the enormous power of mobile and understand that it’s still challenging to create great mobile experiences. It gives us all the more reason to believe that now is the time for marketers to step back from tactical changes and embrace mobile’s potential …

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State of Payments 2016 of e-commerce in the Middle East | PayFort

In this report, we can see the size of payments throughout 2016 ,According to the report it shows us that the volume of e-commerce in the Middle East (Egypt, Lebanon-Qatar-Saudi-Emirates – Kuwait) are growing in e-commerce , As we can see that the growth of e-commerce has grown significantly in the past five years, where …

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Ramadan in MENA: The Digital Opportunity for Brands, 2016 | think with Google

According to Google internal data, During Ramadan people watches more YouTube, perform more searches and access the internet via mobile devices more frequently than usual, people have significant free time on their hands, the holy month and presents examples of brands successfully seizing the opportunity before Ramadan, during the holy month and around Eid Al …

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Pulse of the Online Shopper, US 2016 | UPS

Although the e-commerce offers nonstop new for accelerated growth, at the same time retailers also are facing unprecedented challenges, It is essential than ever to understand the actions and motivations of today’s increasingly savvy, tech-driven shopper. The insights offered here are designed to help the retailers to find the best path forward via the hurdle …

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Digital Advertising Benchmark Report, 1HY 2015 | Adform

Adform presents this Digital Advertising Benchmark to measure the impact of branding and performance campaigns for the first half year of 2015. They analyze the performance of all the ads formats used by Adform clients. They also identify the best performance in order to help agencies decisions as to the formats to offer their clients. …

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Usage and Effectiveness of Social Media Marketing in Egypt, Q3 2016 | University of Jordan

Social Media Marketing is now the new normal of marketing, there are dozens of studies worldwide that proves its imperative for the business of all sizes. Firms in Egypt are also striving to achieve the benefits of social media marketing. 73% of them had been using social media marketing for more than one year, and about …

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