RESEARCHES

The New Digital Economy Q2 2016 l PewResearch Center

The sharing economy and on-demand services are changing their way into the lives of (some) Americans, raising difficult issues around jobs, regulation and the potential emergence of a new digital divide. This report studied the impact of the shared, collaborative and on-demand economy and shows the types of sharing or on-demanding online service. For more …

READ MORE

Taking Advantage of the Mobile Opportunity, Q2 2016 | Adobe

The third annual mobile research report, produced by Adobe, shows that marketers recognize the enormous power of mobile and understand that it’s still challenging to create great mobile experiences. It gives us all the more reason to believe that now is the time for marketers to step back from tactical changes and embrace mobile’s potential …

READ MORE

State of Payments 2016 of e-commerce in the Middle East | PayFort

In this report, we can see the size of payments throughout 2016 ,According to the report it shows us that the volume of e-commerce in the Middle East (Egypt, Lebanon-Qatar-Saudi-Emirates – Kuwait) are growing in e-commerce , As we can see that the growth of e-commerce has grown significantly in the past five years, where …

READ MORE

Ramadan in MENA: The Digital Opportunity for Brands, 2016 | think with Google

According to Google internal data, During Ramadan people watches more YouTube, perform more searches and access the internet via mobile devices more frequently than usual, people have significant free time on their hands, the holy month and presents examples of brands successfully seizing the opportunity before Ramadan, during the holy month and around Eid Al …

READ MORE

Pulse of the Online Shopper, US 2016 | UPS

Although the e-commerce offers nonstop new for accelerated growth, at the same time retailers also are facing unprecedented challenges, It is essential than ever to understand the actions and motivations of today’s increasingly savvy, tech-driven shopper. The insights offered here are designed to help the retailers to find the best path forward via the hurdle …

READ MORE

Digital Advertising Benchmark Report, 1HY 2015 | Adform

Adform presents this Digital Advertising Benchmark to measure the impact of branding and performance campaigns for the first half year of 2015. They analyze the performance of all the ads formats used by Adform clients. They also identify the best performance in order to help agencies decisions as to the formats to offer their clients. …

READ MORE

Usage and Effectiveness of Social Media Marketing in Egypt, Q3 2016 | University of Jordan

Social Media Marketing is now the new normal of marketing, there are dozens of studies worldwide that proves its imperative for the business of all sizes. Firms in Egypt are also striving to achieve the benefits of social media marketing. 73% of them had been using social media marketing for more than one year, and about …

READ MORE

App Annie Mobile App Forecast: The Path to $100 Billion, Feb 2016 | App Annie

Global mobile app store gross revenue will increase till it reaches $51 billion in 2016 and exceeds $101 billion in 2020. Strong app adapts in developing economies across the globe and mobile apps’ ability to capture greater wallet share in mature economies will drive this growth. Read the below to gain insights about the mobile …

READ MORE

Information and Communications Technology Indicators Bulletin Q2 2016 | MCIT

MCIT report mentioned that the number of internet users reached 29.8 Million users with 37.8% penetration rate, according to ICT access and use by households and individuals 2015, and the cost of ICT services in Egypt is competitive, compared with prices of other countries. In addition, the proportion of students who use the internet daily …

READ MORE

Digital Marketing in Q3 2016 | Merkle

Merkle releases the latest trends happening in global digital marketing. its report takes a detailed look for Q3 of 2016 performance across digital channels including paid search, SEO, product ads, CSEs, programmatic and social media. The Merkle report also provides insight for the majority of the digital trends, including a share of traffic for search …

READ MORE