Researches

Usage and Effectiveness of Social Media Marketing in Egypt Q3 2016 | University of Jordan

Social Media Marketing is now the new normal of marketing, there are dozens of studies worldwide that proves its imperative for the business of all sizes. Firms in Egypt are also striving to achieve the benefits of social media marketing. 73% of them had been using social media marketing for more than one year, and about …

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Information and Communications Technology Indicators Bulletin Q2 2016 | MCIT

MCIT report mentioned that the number of internet users reached 29.8 Million users with 37.8% penetration rate, according to ICT access and use by households and individuals 2015, and the cost of ICT services in Egypt is competitive, compared with prices of other countries. In addition, the proportion of students who use the internet daily …

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Digital Marketing Report Q3 2016 | Merkle

Merkle releases the latest trends happening in global digital marketing, it’s report takes a detailed look for Q3 of 2016 performance across digital channels including paid search, SEO, product ads, CSEs, programmatic and social media. The Merkle report also provides insight for the majority of the digital trends, including share of traffic for search engines, …

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Global Internet Trends 2016 / KPCB

KPCB launches their annual report “Global Internet Trends” -2016- At 213 pages, there are a ton of data, through 3 Top items. 1) The internet itself is seeing slowing growth: In the past 20 Years, the internet economy was affected by economic trends, but it was external issues like the financial and the housing crisis …

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Digital Marketing Insights in Egypt 2016 /eMarketing Egypt

eMarketing Egypt annual report includes extensive analysis of Facebook users, the largest internet community used by Internet users in Egypt, and also supplemented with the only comprehensive study about the internet users’ interaction to online advertising in Egypt. For the seventh year in row, the report is gaining a mounting importance grounded on the ever …

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E-Learning Market Trends & Forecast 2014 – 2016 Report / Docebo 

This report, produced by Docebo, is aimed to help the decision maker who needs statements, arguments as well as facts and figures to prove, with real data, the added value of E-Learning initiatives to stakeholders. It seems to be universal agreement that the worldwide E-Learning market shows fast and significant growth over the next three …

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Muslim Friendly Tourism: The Digital Imperative | COMCEC

The global tourism industry is one of the most affected industries with the growing sophistication of digitally driven marketing and with an ever evolving must-to-adopt innovative marketing strategies are being employed to engage global travelers. Both Destination Management Organizations (DMOs) and tourism industry players have to be highly active in attracting Muslim travelers through the …

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Arab Social Media Report in 2015 / TNS

This social media report by TNS is the largest & the first research study of its kind in the Arab World, it aimed to gauge the perceptions of the users in the Arab world social media, as well as describing their social media usage habits … For more information, please download the full report.

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Social Media Usage across Oman in 2015 / Asian Social Science

Oman ranked 57 in technological readiness according to per 2014 Global Competitiveness Report. Internet users in Oman have increased in the last fifteen years from 3.5% in 2000 to 70.2% of the total population in 2014, largely due to devices like smartphones, tablets, and laptops & internet enabled. According to research by “We are social”, …

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Digital in 2016 / we are social UK

“We Are Social” report of Digital in 2016, is a collection of key digital, social and mobile statistics for 232 countries around the world. This document is part of the broader Digital in 2016 report, which “We Are Social” have split into three distinct parts in order to share a wider and richer variety of data and …

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