RESEARCHES

B2C E-Commerce Index 2016 Q2 | UNCTAD

The 2016 UNCTAD Index covers from 130 to 137 Countries economies to measure the delivery aspect of e-commerce. Over a fifth of the population in Africa uses the Internet compared to two-thirds in Western Asia. While Western Asia and transition economies fare well on most indicators. So this Index consists of four indicators: Secure servers …

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How Australian People and Businesses are Using Social Media Q3 2016 | Sensis

Sensis’ report has surveyed 800 Australian consumers and 1,100 Australian businesses to continue this annual study on how social media channels are being used. The main purpose of this report is to help Australian businesses especially, and all other businesses generally make more informed decisions. That will happen through identifying features of social networking platforms …

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The Impact of Online Advertising on Tunisian Consumers’ Purchase Intention Q1 2016 | ResearchGate

This study focuses on the determinants of online advertising and the role of the mediating variable “attitude towards online advertising” in the relationship between perceived advertising value and consumer purchase intent. It shows that online advertising value depends on its informativeness, credibility and entertainment value. It also indicates that credibility and online advertising value affect …

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The Mobile Economy in Africa, Q2 2016 | GSMA

Africa is the second largest region behind Asia Pacific in terms of mobile subscribers (12% of the global subscriber base) but is also the least penetrated. The mobile industry in Africa provides the required connectivity that enables access to a wide range of services addressing various social and economic issues. But the challenge for Africa …

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Digital Economy in the Middle East Q4 2016 | Digital McKinsey

  As a matter of fact, “Digital” is not just a buzzword, it’s not just even a hot trend. It’s a total revolution that is disrupting every aspect of business, government, and individuals’ lives. Digital Economy is one of the forefront topics that resulted due the realization of that fact. It’s estimated that most of the world economy growth …

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Qatar’s ICT Landscape: Business Q2 2016 | ICT

This study, produced by the Ministry of Transport and Communications, includes: Evaluate the current levels of ICT access and usage among businesses in Qatar. Measure the progress of ICT development. Measure the impact of ICT usage among businesses. Benchmark Qatar against selected countries. For more information, please download the full report.

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How Much Do Your Customers Really Trust You? Q2 2016 | Pure360

Pure360 new research report  answers the questions: How marketers collect and use customer data? How their subscribers and customers feel about the data they collect from them, and how they use it? Do customers trust marketers and their companies with the data they submit to them? Does more data mean a better relationship and more …

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