RESEARCHES

Infographic: Lebanon Online, August 2017 | Effective Measure

Although internet penetration in Lebanon rose dramatically from 58% in 2013 to 91% in 2017, unique browsers and the daily average of unique browsers decreased by 2.65% & 1.08% respectively than the previous year. Find out more about internet consumption in Lebanon during August 2017: Mobile unique browsers and page views increased slightly by 0.36% …

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Online Reviews: The Consumers’ Perspective, 2017 | Feefo

Reading online reviews has become a key step in any purchasing journey; as feedback & comments lifted by other shoppers help people to make informed and confident purchases. That makes 66% of consumer surveyed said that reading reviews, is their first port of call to help make a decision. Read the below and recognize the …

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Understanding Users Behavior in Social Networking in Saudi Arabia: A Survey, May 2017 | IJARCSSE

Social networking has become one of the most frequently used websites among overall kinds in Saudi Arabia, thanks to the widespread of the smartphone. And across all Middle East nations, Saudi Arabia has the highest number of mobile users on social media. Read the below and find out more about the top line findings of …

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Infographic: The US 2017 Halloween Shopper | NRF

Halloween is an optimal time to capture the attention of consumers. Besides, it is one of the huge marketing seasons. In fact, it is one of the few times each year when nearly any brand can be as silly, scary, or strange as they like to be. More than 179 million of Americans (72%) are planning to …

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Infographic: How Local GCC Millennials Shop Online, July 2017 | YouGov

GCC region has witnessed a great shift in online shopping since the recent acquisition of “Souq.com” by online giant “Amazon”. 83% of Local GCC Millennials have shopped online in the 6 months previous the survey. Read the below brief and keep up with the changing trends of online shopping in GCC: Mobile phones (20%), clothes, …

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2017 Total Retail in the Middle East (UAE, Egypt and KSA) | PWC

There is an increase in monthly online customers – from 23% in 2013 to 29% in 2016. It seems that 2017 seeing game-changing developments not only in the sector but also with the industry players coming into the Middle Eastern retail market which is a ripe market full of opportunities. Take a deep look at …

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State of Email Marketing, September 2017 | Ascend2

The email industry landscape is constantly changing and shifting without warning. The email marketing channel also continues to dominate the performance of digital marketing landscape. Read the latest email marketing insights and keep up with the latest updates in this dynamic field: 79% of total marketing influencers surveyed reported that email marketing performance is increasing. …

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10 Hot Consumer Trends 2017 | Ericsson

Online video consumption is rising year over year, especially that the video views are increasing with the growth of video calls, online games and live broadcasts, besides the VR (virtual reality) which is currently the fastest growing form of video traffic. Take a sneak peek of the top line findings of the market & consumers and …

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The State of Retailing Online 2017 in North American | NRF

Online sales now account for 11.6% of total US retail sales. Smartphones specifically drive much of the digital impact on retail sales overall. In 2016, smartphones impacted over than $1 trillion of total US retail sales or two-thirds of all web-influenced retail sales. Retailers must continually evolve and adapt to the increasingly empowered customers and …

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Infographic: South Africa Online, August 2017 | Effective Measure

The final numbers of internet consumption in South Africa at all levels have increased in a noticeable way than the previous year. Read the below and keep up with the final updates of internet landscape in South Africa during August 2017: Unique browsers (UBs) rose from over 43.097 million in August 2016 to over 44.148 …

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