RESEARCHES

State of Email Marketing, September 2017 | Ascend2

The email industry landscape is constantly changing and shifting without warning. The email marketing channel also continues to dominate the performance of digital marketing landscape. Read the latest email marketing insights and keep up with the latest updates in this dynamic field: 79% of total marketing influencers surveyed reported that email marketing performance is increasing. …

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Media Use in the Middle East, 2017 | Northwestern University in Qatar

There is a noticeable rise in the internet penetration in all countries in the Middle East region with KSA, UAE & Qatar are reaching near saturation levels between 91% & 99%, while Lebanon, Jordan & Tunisia – which had lagged behind – reveals impressive gains. As internet penetration rises, nationals are less likely to be …

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2017 Holiday Planning Playbook, Globally | NRF

Between the summer and the holidays, consumer trends and technological innovations are rapidly transforming the world of holiday shopping. To remain competitive, retailers need a game plan that addresses all aspects of the customer path to purchase. To understand which touch points mattered to holiday shoppers during the 2016 holiday experience and what they expect …

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10 Hot Consumer Trends 2017 | Ericsson

Online video consumption is rising year over year, especially that the video views are increasing with the growth of video calls, online games and live broadcasts, besides the VR (virtual reality) which is currently the fastest growing form of video traffic. Take a sneak peek of the top line findings of the market & consumers and …

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The State of Retailing Online 2017 in North American | NRF

Online sales now account for 11.6% of total US retail sales. Smartphones specifically drive much of the digital impact on retail sales overall. In 2016, smartphones impacted over than $1 trillion of total US retail sales or two-thirds of all web-influenced retail sales. Retailers must continually evolve and adapt to the increasingly empowered customers and …

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Infographic: South Africa Online, August 2017 | Effective Measure

The final numbers of internet consumption in South Africa at all levels have increased in a noticeable way than the previous year. Read the below and keep up with the final updates of internet landscape in South Africa during August 2017: Unique browsers (UBs) rose from over 43.097 million in August 2016 to over 44.148 …

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How Online Reviews Influence Sales Globally, Jun 2017 | Spiegel Research Center

Online reviews have transformed the way consumers make purchasing decisions. They are more than just a way to gather information for shoppers, but they have the power to dramatically influence the purchasing decisions. But the degree of these reviews influence depends on a number of factors, such as star ratings, the nature & number of …

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Omni-Channel Retail in 2017 | BigCommerce & Square

Consumers have several internet-connected devices within arm’s reach. They don’t shop only online or in-store. They shop in whichever channel is the most convenient. So, retail marketing must change to keep up with this enormous advance. Read the below brief and get a deep understanding of how Americans shop; broken down into 4 retail types …

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Email Use in 2017 – EMEA Report | Adobe

Email is extensively used as a form of business communication and overall it is a highly effective and powerful communication tool. This survey shows that most of the white-collar in EMEA region are checking their work and personal email at least every few hours. Males and younger respondents – aged 18-24 years – are more likely …

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Fall 2017: US Consumer View | NRF

The consumer attitudes and experiences – including shoppers’ experiences with technology – are shaping today’s retail environment. There is also no doubt that retailers are under pressure to understand which innovations will attract and retain customers today, besides what is the updated factors which will reshape the tomorrow commerce market and attract tomorrow customers. Check the below …

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