Infographic: How Local GCC Millennials Shop Online, July 2017 | YouGov
| GCC
GCC region has witnessed a great shift in online shopping since the recent acquisition of “Souq.com” by online giant “Amazon”. 83% of Local GCC Millennials have shopped online in the 6 months previous the survey.
Read the below brief and keep up with the changing trends of online shopping in GCC:
- Mobile phones (20%), clothes, shoes & accessories (20%) and electronic equipment were the top 3 purchased categories by GCC Millennials shoppers.
- Flowers (3%), pet related (3%), music (4%), sporting goods (6%) and books – hardcopy – were the least online purchases categories (6%).
- 42% of local GCC Millennials females shopped on local websites and 41% did so on international ones.
- 42% of females Millennials in GCC shopped on international sites and 39% did so on local ones.
- Discomfort with making online payments (41%), high shipping charges (37%) and long delivery times (34%) are the key barriers to online shopping.
- Lack of cash-on-delivery options (33%), the uncertainty of authenticity of products found online (30%) and a lack of information about the return process (20%) are also the top barriers to online shopping for females Millennials in GCC.
Methodology:
Data were driven from 366 Millennials across GCC markets.
YouGov
Founded in the UK in May 2000 by Stephan Shakespeare and Nadhim Zahawi, YouGov is an international Internet-based market research and data analytics firm. YouGov is considered a global online community, where millions of people and thousands of political, cultural and commercial organizations engage in a continuous conversation about their beliefs, behaviors and brands. YouGov has published a number of syndicated reports, such as the annual Global Survey of Wealth & Affluence, which provide comprehensive market intelligence on a range of industry sectors.
