Researches

2017 Back-to-College Survey in US | Deloitte

Back-to-college (BTC/B2C) season is a vital opportunity for retailers to connect with a lot of shoppers, build relationships, and introduce new products. Also, there are many challenges to the back-to-college market include limited growth in family household income. BTS shopping season increased to reach $46B and account for 60% of annual college-related purchases in 2017. Read …

READ MORE

Back-to-School Shopping of US Moms in 2017 | Field Agent

With every July and August comes a frenzy of shopper spending. Back-to-School (BTS/B2S) is a make-or-break moment for many companies. That’s why retails need to build their campaigns on a true information. Find out what 1.001 moms said about back-to-school shopping in the US in order to bone up for the BTS shopping season: Spending …

READ MORE

The 2017 Retailer and Consumer Back-to-School Insights in US | RetailMeNot

It’s no secret that Back-to-School (BTS) is major revenue opportunities for retailers. And due to changes in the retail landscape, the BTS shopping season witnesses a huge competition. So, the way to make the most of next year’s BTS shopping season is to make online sales your top priority with an early strategy. The below research …

READ MORE

2017 Marketing Leadership Survey: Strategy, Technology & Data-Driven Management | TrackMaven

Marketing leaders indicated that data-driven management is essential to mobilize, motivate and optimize their teams. They also said that when marketing is aligned with other functional units, businesses see faster revenue growth and higher profitability. Find out more about what marketers said about their views on challenges they face in demonstrating marketing ROI and how …

READ MORE

Online Education in India 2021, May 2017 | KPMG & Google

The online education market in India is estimated to witness an 8x growth over the next 5 years to reach the $1.96 billion and around 9.6 million users by 2021. Online searches for education also have been increased by a two-fold and a three-fold in searches from a mobile device over the last two years. …

READ MORE

Truecaller Insights: The Top 20 Countries Affected by Spam Calls, July 2017 | Truecaller

Scam calls – which seeks to steal the recipient’s money or personal information – and spam calls – which are unwanted communication with sales goal – are have been on the rise ever since the advent of mobile phones. But nowadays you can fight against the spams thanks to the Truecaller app which filters out the unwanted …

READ MORE

2017 Holiday Planning Playbook, Globally | NRF

Between the summer and the holidays, consumer trends and technological innovations are rapidly transforming the world of holiday shopping. To remain competitive, retailers need a game plan that addresses all aspects of the customer path to purchase. To understand which touch points mattered to holiday shoppers during the 2016 holiday experience and what they expect …

READ MORE

How Online Reviews Influence Sales, Jun 2017, Globally, | Spiegel Research Center

Online reviews have transformed the way consumers make purchasing decisions. They are more than just a way to gather information for shoppers, but they have the power to dramatically influence the purchasing decisions. But the degree of these reviews influence depends on a number of factors, such as star ratings, the nature & number of …

READ MORE

Back to School Retail Opportunities in MENA, 2017 | Think With Google

More than 75 million students in MENA start their academic year in the first 10 days of September 2017. Back-to-School (BTS) season is the second largest moment for retail in the region. One-third of BTS shopping was driven by promotions. Parents’ purchases on BTS increased by 10% in 2017 compared to last year. School uniforms, …

READ MORE

2017 Back to School Survey in US | Deloitte

In the US, back to school (B2S) season accounts for about half of the annual school-related spend, touches 29 million households and accounts for over $27 billion in sales, as it represents the second biggest shopping season of the year. 52% of US parents surveyed belong to Millennial age group. 98% plan to buy school …

READ MORE