OYO is looking for a Senior Email Marketing Manager in Texas, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Improve, plan, execute and optimize (through AB testing) CRM campaigns using email and in-product notifications to meet business goals.
• A/B Testing on various email campaigns to establish the most effective.
• Strategy and execution of the company’s transactional, marketing, and retention email campaigns.
• Perform competitor and market analysis to learn from industry best practices and apply to OYO campaigns.
• Estimate, evaluate, and troubleshoot CRM/marketing data, tools, and processes to support the development of scalable marketing automation programs.

Job Requirements:

• Minimum 5 years of experience managing email programs for a large brand (preferably in hospitality or large consumer brand).
• Effective experience with email automation and personalization platforms.
• Proficient experience with text marketing and push notifications; strong SQL experience preferred.
• Strong HTML & CSS experience required.
• Be capable of running a/b tests on e-mails.
• Analytical approach to email success; works with data to test and prove hypotheses.
• Solid design skills (photoshop & others).
• Expert knowledge of Adobe Creative Suite a plus.