Pravasi Info Technology is looking for an E-Mail Marketing Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Create email marketing campaigns to promote products or services.
• Ensure marketing message is conveyed clearly and delivered properly to prospects.
• Ensure messages are sent in proper form and template.
• Proofread emails for (clarity, grammar and spelling).
• Develop a personalization strategy.
• Include specific graphics, incentives and detailed descriptions.
• Review messages for brevity.
• Send messages to those who have opted in for messages.
• Ensure messages are mobile-friendly.
• Create a database of emails for lead generation.
• Follow up on interested respondents.
• Purge non-deliverable email addresses and opt-outs.
• Design and write press releases.
• Track and analyze direct and interactive marketing campaigns.
• Use statistical analysis and reports to create campaigns.
• Coordinate and monitor the (maintenance, integrity and security) of several databases.
• Develop and code the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor.

Job Requirements:

• Extensive experience in building (email campaigns, analyzing key campaign metrics and developing a strategy for lifecycle email nurture campaigns).
• Deep knowledge of email marketing concepts and metrics such as (Sender Score, deliverability and sender reputation).
• Expert working experience of (Marketo, ExactTarget and SFDC).
• Effective understanding of troubleshooting technical issues related to (HTML templates, list segmentation and other aspects of email execution).
• Novice knowledge of (graphic design, layout and image editing).
• Basic experience of using (Photoshop, Illustrator and InDesign).
• Solid presentation and layout skills.
• Ability to work under tight deadlines with short turnarounds in a fast-paced working environment.

About Pravasi Info Technology:

Pravasi Info Technology is a mobile and spatial information technology company providing services and solutions in the field of IT and geospatial data design, development and application development.