Benjamin David Group is looking for an E-Mail Marketing Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Develop and manage CRM marketing programs from lead generation to customer retention.
• Map and design the customer journey recommending touch-points to drive desired customer behaviors and company revenue.
• Launch automated journeys and communication triggers.
• Cooperate with creative teams to constantly evaluate the effectiveness of marketing messages and creative.
• Run segmentation queries to build targeted audiences.
• Create campaigns that leverage personalized content.
• Design data architectures and data management processes for multi-platform systems.
• Communicate and present marketing results monthly, or perform ad-hoc analyses as needed.

Job Requirements:

• Minimum 3 years of working experience in CRM/e-mail marketing.
• Proficient experience with marketing clouds (Adobe and Salesforce).
• Advanced understanding of planning and launching lifecycle campaigns.
• Deep knowledge of segmentation based on customer behavior.
• Extensive experience with campaign planning and execution.
• Excellent knowledge of (HTML).
• Basic (SQL) understanding considered as an asset.
• Ability to work independently or as a part of a team.
• Ability to manage multiple projects to meet deadlines successfully.

About Benjamin David Group:

Benjamin David Group is a Montreal-based consulting firm specializing in customer lifecycle journeys and customer-centric marketing strategies guiding clients from multiple industries on e-mail marketing, content strategy and social media management, traffic and acquisition, branding and design, plus special app and product launches.