FCV Interactive is looking for a Digital Marketing Specialist in Toronto, Canada. If you meet the requirements below, you are eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Lead performance-driven digital advertising campaigns for clients on several platforms including Facebook/Instagram, Twitter, LinkedIn, Google Ads.
• Design, create and execute a digital marketing campaign for our clients including digital briefs, media plans and creative reviews to communicate to clients the approach and expectation during campaign execution.
• Create, manage and optimize advertising campaigns on Facebook, Instagram, Twitter, LinkedIn.
• Head and optimize PPC and CPA advertising campaigns on Google Ads.
• Direct and optimize MailChimp email campaigns.
• Organize all digital assets (i.e. copy, text, imagery, branding) for all online properties including websites and apps.
• Provide campaign reports using advertising dashboards and Google Analytics reports.
• Improve and execute social media strategies to engage and convert potential customers and prospects.
• Make strategic recommendations on marketing tactics, asset development, content creation and design
• Aid drive ROI for clients.
• Liaise success of marketing campaigns to clients through concise, insightful and actionable reporting.
• Work as project manager when required working closely with resourcing, designers/developers, and 3rd parties to ensure deliverables are completed on time and on budget; meeting quality standards.
• Champion the latest digital marketing solutions, innovations and work alongside peers to develop campaign material.
• Inform clients on best practices for SEM, SEO, Google Analytics and social marketing.
• Keep up to date on the digital marketing industry including new advertising features, research tools, market trends, behavioral trends, emerging platforms and technology -communicate opportunities and expertise to clients and staff.
• Utilize knowledge of data/analytics assist the Data Team constructing meaningful and actionable recommendations/reports.

Job Requirements:

• Bachelor degree or higher in business and/or marketing or equivalent experience.
• At least 3 years experience in a digital marketing role.
• Effective experience leading SEM, SEO, display, email, video and social marketing campaigns and programs.
• Demonstrated understanding of Google Analytics, Google Tag Manager, Google Data Studio and other industry tools.
• Expert knowledge of acquisition, conversion and retention strategies.
• Proficient experience with client communications and presentations.
• Familiarity with Google AdWords, Facebook Ads Manager, Facebook Power Editor and other digital marketing management platforms. Certifications are preferred.
• Deep knowledge of web-based content management systems (CMS).
• A sense of humor and positive attitude.
• Solid analytical skills and data-driven thinking.
• A hunger for learning, innovation and an inquisitive mind.
• Strong communication and writing skills, particularly for creating web content.
• Self-motivated and able to work well in a collaborative team environment.
• Great ability to multi-task and deliver meticulous work on time.
• Ability to conduct market research and training.