IceCream Labs is looking for a Digital Marketing Manager. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Plan and execute all web, SEO/SEM, Email, social media and display advertising campaigns.
• Design, build and maintain social media presence and brand building.
• Measure and report performance of all digital marketing campaigns and assess ROI and KPIs.
• Brainstorm new and creative growth strategies.
• Plan, execute and measure experiments and conversion tests.
• Collaborate with teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Provide thought leadership and perspective for the adoption of new technologies where appropriate.
• Handle collaboration with 3rd party entities such as (Bloggers, Forums and PR News distribution portals) for various off page campaigns.

Job Requirements:

• Bachelor’s degree in marketing or other relevant fields.
• Extensive experience with end to end campaign management and measurement, website optimization and marketing integrations.
• Effective experience with content management systems.
• Proficient working skills in marketing, sales automation tools.
• Advanced understanding of (SEO/SEM and Google Analytics).
• Deep understanding of setting up and optimizing (Google Adwords) campaigns.
• Expert working skills of optimizing landing pages and user funnels.
• Highly creative and efficient with defining and identifying target audiences and positioning.
• Ability to work independently or as a part of a team.
• Ability to work under tight deadlines with short turnarounds in a fast-paced working environment.

About IceCream Labs:

IceCream Labs is the only AI-powered platform which provides on-demand intelligent merchandising solutions to accelerate revenues and maximize the content potential for e-commerce retailers, brands and marketplace sellers.