Warner Bros. Entertainment is looking for a Digital Marketing Executive in Leavesden, United Kingdom. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Lead and maintain wbstudiotour.co.uk, regularly updating content through the content management system.
• Produce technical support for wbstudiotour.co.uk and escalate issues or requirements where necessary.
• Run and maximize revenue, volume targets and ticket conversion.
• Regularly analyze performance and continuously identify and implement digital revenue opportunities across all platforms.
• Deliver volume targets by devising and implementing online customer acquisition plans to drive traffic to the site.
• Raise conversion rates for the wbstudiotour.co.uk working across multiple marketing channels.
• Head multiple consumer and trade email campaigns through an email platform, including campaign newsletters, pre- and post- emails, bespoke trade and event emails.
• Engage with new and existing audiences identified through database segmentation to create personalized and dynamic email communications.
• Exceed email database growth targets guaranteeing GDPR compliant quality data.
• Assure all communications are on brand across website and email channels.
• Proactively report performance and monitor visits and conversion against admissions and revenue targets.
• Secure weekly, monthly and quarterly website and email performance reports are accurate and achieving maximum impact against KPI targets as agreed with the marketing manager.
• Accountable and effective use of financial resource ensuring maximum return on investment.
• Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement.
• Improve editorial governance so content is consistent with our brand voice, style and tone.
• Proactive source and manage digital partners for content, competitions and offers.
• Review new and existing opportunities for sourcing incremental business in line with the overall marketing strategy.
• Communicate with the marketing manager to ensure that communication is cohesive and in line with the overall strategic plan.
• Ensure coordination with other Warner Bros. operations and marketing initiatives for Harry Potter.
• Liaise with the Warner Bros. Studio Tour Hollywood online team to gain best practice and shared learnings.
• Recognize and report future trends and opportunities.
• Direct ad hoc project work as dictated by business needs.

Job Requirements:

• Educated to degree level or equivalent qualification is desirable.
• Effective proven commercial online marketing experience, preferably within an attraction/leisure environment.
• Familiarity with Google Tag Manager and Google Analytics.
• Proficient experience managing and creating content for a website using content management systems (WordPress, Drupal etc).
• Strong editing and writing skills to devised and edit content for website and email content.
• Expert knowledge of producing email campaigns and a good understanding of email marketing tools such as Campaign Monitor, Dotmailer, MailChimp etc.
• Deep knowledge of Salesforce Marketing Cloud preferred.
• Demonstrated understanding of HTML and Photoshop an advantage.
• Sound experience in delivering successful paid search and SEO programmes.
• Agency management, experience working with web developers, designers and other digital professionals in content delivery.
• Outstanding project management skills and understanding how to manage the priorities of multiple stakeholders and focus on delivery of results in the form of engagement, lead and sales.
• Enthusiastic team player.
• Proven online marketing experience.
• Good all-around MS Office software skills.
• Ability to liaise with technical support to resolve issues and proactively implement technical enhancements.
• Ability to track campaign performance to measure success and ROI.
• Ability to work with own schedule and meet tight deadlines: organized, resourceful, proactive, innovative thinker, multitasking, excellent people skills, self-motivated and ability to cope in a busy and challenging environment.
• Ability to track campaign performance to measure success and ROI.