JOB OPPORTUNITIES

CopyWriter

At Fluke Corporation

USA

Expires on 30/10/2017

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Fluke Corporation is looking for a CopyWriter. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Create messaging for new thematic and product campaigns and translate existing global brand messaging into impactful headlines, calls-to-action and body copy in a variety of marketing materials.
  • Dynamically create and proof content within the content management system.
  • Maintaining the content calendar and contributing to general content management.
  • Make sure messaging can be adapted on a global level taking translations and cultural differences into account.
  • Edit marketing communications initiatives including (sales sheets, email newsletters, PowerPoint presentations, case studies, brochures, media kits and direct mail pieces).
  • Support the FDS team of ensuring messaging consistency across all materials by setting up optimal tone-of-voice guidelines and make sure these are being implemented and followed.
  • Collaborate with marketing and business unit teams to ensure content meets business needs, complies with the brand, SEO and content development guidelines.
  • Create content plans for refreshing product families, launching vertical marketing initiatives and supporting customer solutions.
  • Stay abreast of web trends, technologies, viral marketing and the digital landscape.
  • Cooperate in team review and analysis of site performance, help design A/B tests and contribute to best practice development.

Job Requirements:

  • Bachelor’s degree in marketing, advertising, journalism, communications or related field.
  • Minimum 5 years of professional experience in copywriting and editing on online platforms.
  • Extensive experience in editing within CMS platforms.
  • Demonstrated success using optimization to harness organic search.
  • Deep knowledge of using SEO algorithms and tools.
  • Solid ability to work independently or as a part of a team.
  • Strong organizational and analytical skills.
  • Proficient skills of using MS Office.
  • Basic competency in the Adobe Creative Suite is a plus.
  • Excellent verbal and written communication skills.
  • Ability to work within SEO framework established by the agency and internal stakeholders.

About Fluke Corporation:

Fluke Corporation is the world leader in the manufacture, distribution and service of electronic test tools, biomedical equipment and networking solutions.

Main Requirements

Job Type Full Time Experience Needed +5 Years Career Level INTERMEDIATE – UPPER LEVEL
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