Digital Marketing Statistics & Metrics

Millennials Smartphone Users in US Can’t Go Without Facebook, Gmail & Amazon Apps, 2017 | comScore

Uncategorized | USA

Facebook app ranked the top of most used apps among smartphone users in the US. It’s also the essential app for an average of 37% of smartphone users, most of them (47%) aged 18-34 years old.

In general, all Millennials smartphone users are more likely also to stuck with functional apps such as Gmail (34%), Amazon (30%) and Google Maps & Search apps (24% & 22%).

Otherwise, those users who aged more than 35 years old favor functional apps such as Google Maps and Google Search over entertainment.

Top Apps Smartphone Users Can't Go Without, 2017 | comScore

Graph shows the Essential Apps for Smartphone Users in US, 2017

Comscore Inc.

Market Research

Comscore is a trusted partner for planning, transacting, monitoring and evaluating media across platforms. Comscore is a powerful third-party source for reliable measurement of cross-platform audiences thanks to the used transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership.Comscore helps the world’s leading businesses to make decisions with confidence by understanding consumer behavior across platforms and solving the most complex challenges in the media ecosystem.
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