Social Media Posts Are Influential to Chinese & American Shoppers’ Decisions, 2016 | iab
Uncategorized | China
Social media posts affect positively on both Chinese and Americans shoppers when making any online purchase but Chinese are more influenced by these posts.
Seeing an image or post of a product or service on social media also affects on online purchasing this product or service (50% for China vs. 25%for US).
IAB
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, IAB accounts for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing.
