Price & Shipping Are the Key Drivers of the Purchase Decision Among Amazon Customers, 2017 | CPC Strategy
E-Commerce & Retail | Global
Nearly half of Amazon customers are open to trying new brands or products. And when it comes to the purchase decision, price plays the key role as 23.13% of Amazon shoppers voted for the price. Convenience of shipping ranks the second with a rate of 19.83% and then the quality of reviews (12.46%).
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