The difficulty is which may be defined as the cost, effort, and skill required to execute a tactic, often determines if a tactic will be included in a strategic plan-of-action. Digital marketing strategies are the series of actions that help digital marketers to achieve their company goals through carefully selected tactics executed in their strategies. …
Better availability of product information is the top factor that increases online shopping in the MENA region. Convenience is why individuals feel that online shopping is a major benefit in their lives because it saves them time throughout the day. Instead of having to go out and take extra time shopping for a product individuals are …
Social media buying is the process of procuring advertising from social media platforms. As social media continue to break geological boundaries and connect people together, it has also revolutionized the way people interact and socialize with each other. Businesses and entrepreneurs alike have taken advantage of these online channels to grow and expand businesses. Most digital marketers know …
Generating more qualified leads is a challenge that B2B marketers are looking to solve daily. In a typical B2B environment, however, the lead generation and sales process is anything but quick and straightforward. B2B marketers are faced with varying product cycles, distinct target customers, multiple offerings with numerous stakeholders and quickly evolving technologies. For each …
Managing and protecting online privacy has become an essential part of everyday life, people spend a growing amount of their time online, leaving more and more of their personal information online. Information sharing is classified by the type of information to be shared online. As companies collect, use, and share personal information that is available online, …
In social advertising, ads are targeted based on underlying social networks and their content is tailored with information that pertains to the social relationship. Remarketing also known as retargeting is an extremely powerful tool for savvy online advertisers particularly if their websites get high traffic. Remarketing is basically when advertisers tag their website landing pages …
Smartphones are now a daily necessity for most and are used for a wide range of essential activities, mobile devices have given online shoppers the ability to shop when and where they wish, and the power to look for the best deal possible, whether online or in a brick-and-mortar store. So, more and more consumers …
Organization & businesses are pursuing emerging technologies to develop new products, services, or ways of doing business while companies don’t always consider the emerging cyber security & privacy threats that could impact these systems after they’re implemented. Effective digital transformation requires a collaborative effort across departments involving partners, customers, and other stakeholders. Digital transformation imperatives …
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