5.5% only of the US Marketers evaluate their ROI as extremely positive, while 33.7% think that their ROI is acceptable and 21.5% think that their ROI is not acceptable, besides 39.3% have no idea whether their marketing dollars are doing anything for them.

These rates were observed from a survey consisted of 10 questions asked via Google Surveys platform, directed to a panel of self-identified small-business owners and managers across the US at least 1,003 participants answered each question.