High-quality of Products Is the Top Factor to Promote a Brand Among Gen Zers Globally, Q2 2017 | GlobalWebIndex
Consumer Behavior | Global
High-quality of products is the top factor effects on Gen Zers to become brand advocates (51%). Rewards (like discount and gift) are the followed factors by a rate of 42%.
But it worth to know that 37% of Gen Zers will engage in advocacy out of a simple love for the brand, while 32% will engage due to relevance to their interest and 20% will engage due to relevance to their friend’s interest.
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Market Research & Data Technology
GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.
