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High-quality of Products Is the Top Factor to Promote a Brand Among Gen Zers Globally, Q2 2017 | GlobalWebIndex

High-quality of products is the top factor effects on Gen Zers to become brand advocates (51%). Rewards (like discount and gift) are the followed factors by a rate of 42%.

But it worth to know that 37% of Gen Zers will engage in advocacy out of a simple love for the brand, while 32% will engage due to relevance to their interest and 20% will engage due to relevance to their friend’s interest.
High Quality Is the Main Reason for Half the Gen Zers to Promote a Brand, Q2 2017 GlobalWebIndex