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51% of Mobile Purchases in US Have Made Through Mobile Apps in 2016 | Fluent

42% of online shoppers in the US have made purchases via smartphones in 2016. More than half of these smartphone purchases (51%) have made through mobile apps especially on Android devices (47% vs. 40% for iOS devices).

Men were more likely than women to make their smartphone purchases on mobile apps (56% vs. 46%). Younger shoppers also were more likely than elder ones to do so on mobile apps.

51% of Mobile Purchases in US Have Made Through Mobile Apps in 2016 | Fluent

Graphs Show the Smartphone Shopping Through Mobile Apps vs. Mobile Websites in 2016

For more information, kindly check the “Devices & Demographics, in US, 2017“ full report.