Digital Marketing Statistics & Metrics

Half of Apps Users in US Have Never Paid to Download an App, 2016 | Think With Google

E-Commerce & Retail | USA

In the US, there are 50% of apps users have paid to download an app. 45% of them pay for downloading an app if it contains the content they want. Another feature such as offering functionality unavailable on free alternatives & ad-free also good motivators to make people pay for downloading apps.

Half of Apps Users in US Have Never Paid to Download an App, 2016 | Think With Google 1 | Digital Marketing Community

Think With Google

Think With Google is the Google's source for insights, trends and research in digital media and marketing. It provides marketing leaders with creative inspiration, industry intelligence and best practices. On Think With Google platform, marketers will find the data, trends along with forward-looking perspectives and behind-the-scenes looks at digital campaigns—across industries, platforms, and audiences.
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