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Facebook Messenger Isn’t the Effective Communication Tool for Brands or Retailers, Q1 2017 | CPC Strategy

Thinking of Facebook Messenger as a communication tool used in marketing, it’s the preferred one. The majority of Facebook users surveyed (82.2%) reported that they didn’t communicate with a brand or a retailer via Facebook Messenger overall, compared with 17.9% who did so.

Facebook Messenger Isn't an Effective Communication Tool for Brands or Retailers, Q1 2017 CPC Strategy