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Email Marketing Is the Most Effective Digital Marketing Channel Globally With 53.6%, 2017 | GetResponse

Email is one of the earliest digital marketing tools and it remains popular today because it’s available to businesses of all sizes. Besides, it’s easy to get started by building a list using inbound marketing and then communicating with subscribers using autoresponders, welcome emails and e-newsletters.

So, in a comparison of email marketing versus other digital marketing techniques, email marketing tops all other digital marketing channels in terms of the effectiveness with a rate of 53.6% (18.2% for excellent & 35.4% for very good).

Social media marketing ranked the next with a rate of 50.9%, search engine optimization (SEO) with 45% and then content marketing with 43.1%.

Email Marketing Is the Most Effective Digital Marketing Channel Globally With 53.6%, 2017 | GetResponse

Graph Shows the Most Effective Digital Marketing Channels in 2017