Purchasing is the result of marketing. All generations during the purchasing process value discounts (92%) and brand reputation (90%) as the top factors influence purchasing. Followed by the ease of transactions (88%), ease of buying online (74%), meeting the immediate needs (68%), brand loyalty (62%) and recommended products (45%).
For more information, please download “A Marketer’s Guide to Reaching Each Consumer Generation” full Report
EXAMINING GEN Z ATTITUDES & DIGITAL BEHAVIORS, Q2 2017 | GLOBALWEBINDEX
EVOLUTION OF RETAIL: 2017 GEN Z SHOPPER REPORT | EUCLID
96% OF GEN ZERS OWN SMARTPHONES, Q2 2017 | GLOBALWEBINDEX
GENZ: NEW INSIGHTS INTO THE MOBILE-FIRST MINDSET OF US TEENS, AUGUST 2016 | THINK WITH GOOGLE
SOCIAL MEDIA USE BY US GENERATIONS | PERSONAL MONEY SERVICE
43% OF US GEN Z SHOPPERS USE THEIR PHONES WHILE SHOPPING FOR TAKING PHOTOS OF PRODUCTS | EUCLID