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Discount Offers Remain the Top Reason for In-Store Shopping for 44% of US Gen Z, 2017 | Euclid

44% of Gen Z smartphone users in the US indicated that discount offers remain the top reason to enhance the in-store shopping experience, while about 36% would like to use their smartphones in stores to get information about loyalty programs.

Only 27% would like to see retailers use the smartphone to display inventory count for all products.

For more information, kindly check “Evolution of Retail: 2017 Gen Z Shopper Report” full report.