Chinese shoppers exceed Americans in interacting online as 90% of online shoppers in China have left a comment or review online after making a purchase, compared to 69% in the US. Most of these reviews for both of shoppers are written on an online shopping site/app that carries many products and brands.
For more information, kindly check “ Understanding Digital Commerce in the US & China, Q4 2016 “ full report.
Online Clothing Impulsive Buying Behaviour between UK & China, 2016 | University of Cumbria, Lancaster, Lancashire, UK
Consumer Awareness & Impact of European Self-Regulatory Programme for OBA 2016 | EDAA & TRUSTe
Leveraging Psychology in Digital Marketing | Marketo