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Almost Half of US Millennials Purchasing Decision Are Affected With Social Media, 2017 | UPS

Social media is rapidly increasing as an effective factor in the purchasing decision especially on Millennials as 49% of US Millennials indicated.

As Millennials do more researching & purchasing via smartphones – making it a way of their life – 83% of them have searched for products on a mobile device prior to store visit and about 82% have used a retailer’s mobile apps besides 29% of their online purchases have occurred via smartphone.

Smartphones are also used in the store by 84% to compare prices at other online or physical stores during their presence in a store.

US Millennials Online Shoppers features in 2017

US Millennials Online Shoppers’ Features in 2017