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64% of European Shoppers Mostly Make Their Christmas Shopping in Dec & Nov 2017 | PayPal

During the Christmas shopping season, sales increase dramatically in almost all retail areas across all digital shopping channels. In Europe, 87% of shoppers feel some sort of appeal towards the Christmas shopping. But when usually do Europeans make their Christmas gift purchasing?.

A survey conducted by “PayPal” shows that 64% of Europeans make their Christmas shopping during December – the same month of the holiday – but most of them (22%) shopped during the second week of December. Only 36% do so in previous months (October & November).

64% of European Shoppers mostly Make Their Christmas Shopping in Dec & Nov 2017 | PayPal

A Graph Shows When Do Europeans Make Most of Their Christmas Shopping.