47% of Online Shoppers Prefer to Buy Clothes In-Store, 2017 | PWC
E-Commerce & Retail | Global
A global survey asked nearly 25,000 online shoppers, prefer not to buy the differentiated goods online. Their reasons among the mentioned products: accessories (Jewelry & watches), Clothes (Clothing, shoes or leather goods), Cosmetics (Cosmetics or fragrances) were:
- “I need to see & touch the product before buying” was the higher reason rate, especially in the cloth goods (47%).
- “I have enough opportunities to visit stores near where I live, work or when I travel” was the lowest reasonable rate in the 3 goods categories by percentages 15% for the accessories & clothes, 18% for the Cosmetics.
- “I am concerned that some products sold online may not be genuine” 31% for the accessories, 29% for Cosmetics, 24% for clothes.
- “I prefer the in-store experience with a sales assistant” 29% for the accessories, 31% for cloth & Cosmetics goods.
Figure Shows Digital Buyers Are Not Making Luxury Products Purchases Online, 2017.
PwC
Market Research
PwC is one of the leading professional services networks in the world with offices in 158 countries and more than 250,000 people. PwC helps organizations and individuals create the value they’re looking for and achieve the goals they're seeking, by delivering quality in assurance, tax and advisory services.At the end of 2018, PwC firms provided services to more than 429 of the Global Fortune 500 companies besides more than 100,000 entrepreneurial and private businesses achieving gross revenue by US$41.3 billion, up 7% on the previous year.
